The Art of Building Influencer Relationships: Lee Odden

VengresoInfluencer Marketing The Art of Building Influencer Relationships: Lee Odden

The Art of Building Influencer Relationships: Lee Odden

Lee Odden, CEO at TopRank Marketing and Author

Finishing out the series of interviews conducted at Content Marketing World from the Traackr Caafe, Lee Odden discusses how a brand can be effective in influencer marketing with empathy and a little bit of homework.

A brand can be effective in influencer marketing with empathy and a little bit of homework.

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All influencers want to know what they will get out of the deal. When a brand contacts Lee, he assumes that they’ve already done their homework on him and their proposition will be relevant. He expects the brand to empathize with him and present a succinct, clear, and easily executable plan.

Lee wrote a blog post of 50 things to avoid to improve influencer engagement. One of the points he reiterated in our interview was that brands should not be long winded when reaching out to influencers. Clarity is key.

Catch my interview with Lee on influencer marketing in the video above. Don’t miss the remainder of this series, recorded at Content Marketing World in partnership with Traackr, on The Art of Building Relationships With Your Influencers.

Meaghan Alvarado

Meaghan Alvarado is one of Vengreso's freelance social media and content writing masters. She participates as a valuable member of our social media client content writing team, managed employee advocacy, and video marketing programs. Her more than ten years of experience in sales and digital marketing afford her the business acumen and insights to communicate our messages effectively with amazing results. In her spare time, you can find her practicing or teaching yoga, or watching Shark Tank alongside her husband and three dogs.

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