Lee Odden, CEO at TopRank Marketing and Author
Finishing out the series of interviews conducted at Content Marketing World from the Traackr Caafe, Lee Odden discusses how a brand can be effective in influencer marketing with empathy and a little bit of homework.
A brand can be effective in influencer marketing with empathy and a little bit of homework.
All influencers want to know what they will get out of the deal. When a brand contacts Lee, he assumes that they’ve already done their homework on him and their proposition will be relevant. He expects the brand to empathize with him and present a succinct, clear, and easily executable plan.
Lee wrote a blog post of 50 things to avoid to improve influencer engagement. One of the points he reiterated in our interview was that brands should not be long winded when reaching out to influencers. Clarity is key.
Catch my interview with Lee on influencer marketing in the video above. Don’t miss the remainder of this series, recorded at Content Marketing World in partnership with Traackr, on The Art of Building Relationships With Your Influencers.