Marshall Kirkpatrick of Little Bird Talks About Finding Influencers for Content Marketing
Marshall Kirkpatrick , CEO of Little Bird, has leveraged his experience as a top technology writer and researcher into a powerful application called Little Bird. It is a social listening tool to find influencers and research topics for content marketing, competitive intelligence, and social selling. I learned about Little Bird when I interviewed digital content expert Jay Baer a few months ago. I started using Little Bird and have been so impressed with it that I wanted to let my audience know more about it.
Some highlights of the interview include:
Learn how Little Bird helps answer the questions:
- Who should I listen to?
- Who should I talk to?
- What should I talk about?
How Little Bird finds Peer Validated Influencers.
How Advertisers/agencies, Content Marketers, and Social Sellers benefit from engaging Influencers.
Learn about two of Marshall’s favorite new “Anticipatory Computing” apps: Refresh (an instant, mobile dossier) and MindMeld (it’s like a social content assistant straight out of a science fiction movie). Check out the short video on each app’s web site.
Listen to the full interview here (24:23) or download it to your portable device via iTunes.[audio:http://supersellingpodcast.com/podcast/marshallk.mp3|titles=Marshall Kirkpatrick]
Who would you like to hear interviewed next? A thought-leader, vendor, or an end-user?