Marshall Kirkpatrick of Little Bird Talks About Finding Influencers for Content Marketing -

Marshall Kirkpatrick of Little Bird Talks About Finding Influencers for Content Marketing

Marshall Kirkpatrick , CEO of Little Bird,  has leveraged his experience as a top technology writer and researcher into a powerful application called Little Bird. It is a social listening tool to find influencers and research topics for content marketing, competitive intelligence, and social selling.  I learned about Little Bird when I interviewed digital content expert Jay Baer a few months ago. I started using Little Bird and have been so impressed with it that I wanted to let my audience know more about it.

Some highlights of the interview include:

Learn how Little Bird helps answer the questions:

  • Who should I listen to?
  • Who should I talk to?
  • What should I talk about?

How Little Bird finds Peer Validated Influencers.

How Advertisers/agencies, Content Marketers, and Social Sellers benefit from engaging Influencers.

How Social Selling thought leaders Matt Heinz  and Jill Rowley pioneered the use of Little Bird for sales.

Learn about two of Marshall’s favorite new “Anticipatory Computing” apps: Refresh (an instant, mobile dossier) and MindMeld (it’s like a social content assistant straight out of a science fiction movie). Check out the short video on each app’s web site.

Listen to the full interview here (24:23) or download it to your portable device via iTunes.

[audio:http://supersellingpodcast.com/podcast/marshallk.mp3|titles=Marshall Kirkpatrick]

itunes

Who would you like to hear interviewed next?  A thought-leader, vendor, or an end-user?

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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