Why Customer Success Belongs in Marketing
Customer success clearly belongs in the Marketing department. Jeanne Hopkins from Lola.com explains why! Listen or read the show notes.
January 8, 2020
How To Nurture Customer Success And Create Customer Advocates with Allison Pickens, Episode #63
Why is customer success so important for sales organizations? It’s because 50% of the company’s job is getting a new customer, the other 50% is keeping that customer – and keeping them happy. That customer happiness is what enables them to become a customer who keeps on giving via renewals, upsells, and referrals.
March 22, 2018