Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.
David focused his plan on building two aspects of a client relationship – professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went to Google and searched “how do I build a blog?” David found Hubpages to build a blog.