Personal Brand Is Different Than Corporate Culture
A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.
October 20, 2011
Social Media Marketing: The Good, Bad and Ugly
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.
September 22, 2010
The 3 E’s of Content Marketing
When I wrote Marketing 2.0 in 2009 I set out to write a book for the average marketer. My goal was for marketers, particularly in small and midsize businesses and non-profits, to understand what social media is and how to embrace it productively. I boiled my book down to two core principles: content marketing and relationship building (through your content). In this post, I focus on content marketing because it is so crucial. And, truth be told, I still see many marketers struggle with their content marketing strategy.
May 23, 2010
Inbound Marketing Is All About Leverage
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.
April 11, 2010
Interview with Brian Halligan, Co-Author of Inbound Marketing
Brian Halligan, CEO of HubSpot describes his new book Inbound Marketing. He describes how marketing has been the same for 50 years but has changed dramatically in the past 5 years. Marketers who create remarkable content and spread it on the web get found and create customers.
October 21, 2009
Mike Volpe Podcast Interview on Inbound Marketing
In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview
April 17, 2009