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Content for Sales

3 Reasons Your Sales Funnel is Like Dating

The healthiest sales funnel has a diverse mix of leads, not all of which are sales ready. Targeting a mix of leads across all three stages of the sales funnel is a productive way of maintaining a healthy flow of leads that mature into sales ready leads. Here’s a look at the three stages of the sales funnel and some of the marketing plans that can keep your sales funnel healthy.

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Content for Sales

Digital Marketing How to Succeed at Failure

We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

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Content for Sales

The Importance of Measuring Bounce Rates

A bounce rate refers to the rate at which people “reject” a page on which they have landed on your website.  Website analytics tools consider a visitor a bounce if they only see one page and leave your site.  Some tools use time spent on a landing page as a bounce rate criteria, e.g., 10 […]