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Podcast

Social Media 14 Risk Factors to Avoid

I recently gave a presentation at Tech Summit that was very well received. Here is a link to my slides for this presentation. Additionally, I recorded a podcast to share it with you. Below are the highlights with more detail covered in the podcast.

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Content for Sales

The Risk Factors in Social Media Marketing

This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing.  The book’s version is considerably more detailed. No Strategy Perhaps the biggest risk in social media marketing is diving in without a strategy.  Too often, companies jump on the bandwagon without first developing […]

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