Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
Join Bernie Borges and Barbara Giamanco for a great conversation about how to better align marketing and sales within your organization.
What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.
This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!