Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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Mario Martinez Jr.

3 Reasons To Become a Social Business

What really gets me jazzed up is witnessing businesses whose leadership team and staff operate in a way that is authentic, transparent and truly caring about their customer, while leveraging the current digital channels to connect, serve and delight customers.

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Mario Martinez Jr.

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!

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Mario Martinez Jr.

5 Characteristics of a Social Business

A social business doesn’t measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.

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