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Sales Leadership Social Selling

3 Social Selling Techniques that You’re Getting Wrong

According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics and leaders have not. Buyers are now digitally enabled, mobile attached, and socially engaged. They explore, evaluate, and are willing to engage in an entirely new way.” This is the […]

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Digital Selling

5 Reasons Why Your Buyers Aren’t Responding to You

When you’re scrolling through an online article or your social media feeds, the one thing that consistently catches your eye is visual media—particularly images and video. The reason is simple: We prefer to process content passively, and reading text on the page is not a passive activity. In fact, videos can be processed by our […]

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Sales Leadership

5 Ways to Protect Kids Online from Dangerous and Inappropriate Media Content

When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is a trailer for an R-rated horror film, or an ad for sex lubricants, or a vodka commercial. But these are the types of advertisements we’re all being bombarded with; in […]

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Sales Leadership

7 Essential Tips for Entrepreneurs to Stay Financially Solvent When they’re Starting Out

Virtually all Americans take on debt, whether in the form of a home mortgage or a car loan or credit cards. And no matter how careful we are to make payments on these loans, our debt remains stressful and worrisome. That’s because we also need to set aside money for our kids’ college education, for […]

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Sales Leadership

3 Secrets That Entrepreneurs Tell Their Children‬

For Scott and Veronica Romney, owners of LoSoMo Inc., an online marketing agency specializing in location-based businesses, entrepreneurship is in their blood. Veronica’s parents are Cuban immigrants who gave up everything to come to come to the U.S., including their careers. Scott’s parents saw business voids and founded successful companies to fill them.  They were […]

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Content for Sales

Digital Marketing How to Succeed at Failure

We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.