A business woman looking through binoculars.

[Video] Why you should follow companies


A big part of social selling involves listening for trigger events. But if you aren’t following companies it’s very easy to miss vital information and insights that may lead you to initiate a new sales cycle or advance an existing one.

Such events may include:

  • Promotions and New Executives
  • Product News
  • Mergers and Acquisitions

This is probably the shortest video of the series. Clocking in at a mere 29 seconds, it’s going to show you how to follow a company so updates appear in your LinkedIn timeline.

If you found this video helpful and you’d like to see more, check out my Social Selling Quick Reference Cards. They combine the tips you need along with video explainers on how to execute.

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