LInkedIn Profile Makeovers for Sales Teams
Get a LinkedIn profile makeover for your entire sales team.
Most sales leaders don’t take the time to review all their rep’s LinkedIn profiles. If you do, you’ll probably discover that most of your rep’s profiles are either incomplete or written as an online resume suitable for job hunting. What your sales team really needs to attract attention from today’s modern buyer is a LinkedIn profile makeover to showcase your rep’s expertise and demonstrate how it qualifies your rep uniquely in the eyes of prospective customers.
You might have already attempted to address this issue through trainers or LinkedIn courses. If you’re here now, it’s likely that those strategies have fallen short, leaving your sales team with profiles that still resemble those of job seekers.
This misrepresentation sends the wrong message to potential buyers who view your representatives’ profiles, particularly when your team has invested substantial effort to utilize LinkedIn as a powerful sales channel for driving engagement.
Many salespeople lack the time or the necessary skills to craft persuasive LinkedIn content that clearly illustrates who they assist, how they provide support, and what business challenges they address for their customers. Similarly, most marketing and HR teams may not possess the complete skill set required for this task.
Take a moment to review your own profile and determine whether it portrays you as merely a job seeker or as a mini-company website that effectively addresses the needs of your potential buyers.
72% of decision makers look for an informative LinkedIn profile from sales reps they’re considering.
We can help your team attract more sales conversations.
To achieve outstanding results, it’s essential to collaborate with experts who possess the knowledge to craft compelling LinkedIn profiles and can effectively guide your content marketing and sales enablement teams through your customer’s perspective.
At Vengreso, we specialize in modernizing sales professionals to reach and engage today’s buyer.
Our team of has worked with tens of thousands of sales professionals to transform their LinkedIn profile into “mini-websites” that are on brand and communicate credibility in the eyes of the customer.
The results: improved personal branding, a big boost in confidence and more sales conversations with the right buyer.
We deliver this through a proprietary process that engages your marketing, sales enablement and/or sales leadership. At times we are asked to write the profile templates and we can with an added cost but many of our customers want us to license the methodology and teach them how to do. In either case, the total time required for this activity is no greater than 10 hours of direct participation. For your sales reps… we just require one 90-minute “Profile Makeover” webinar. Best of all, our work can be rolled out quickly across large teams while still leaving room for each team member to add their own personal touch.
Team Makeovers in Action
Wondering what to expect when you work with us?
We use a highly collaborative process that requires participation from your marketing team and sales leadership. We get to know your business, assemble the content assets we need to represent your company at its best, and offer the support and training your team needs to transform their LinkedIn profiles and increase qualified sales conversations. This process is divided into two key phases.
Phase 1: Setting the Stage
Our team starts by interviewing the marketing stakeholders to help us understand your company’s key messaging and the sales leadership to help us understand your sales process.
Then, we get to work crafting a Profile Makeover Playbook that contains everything your sales reps will need to update their individual profiles:
Custom-branded banner images
A selection of customer-centric headlines
Keyword-optimized profile summaries and current experience descriptions
Complete contact information with company website links
Sales-appropriate multimedia links, including video
Placeholders for personalized content
- Custom-branded banner images
- A selection of customer-centric headlines
- Keyword-optimized profile summaries and current experience descriptions
- Complete contact information with company website links
- Sales-appropriate multimedia links, including video
- Placeholders for personalized content
Phase 2. Training Your Salesforce
One of our expert digital selling experts customizes and delivers a training session to teach your sales reps how to transform their profiles with the content from the Profile Makeover Playbook. As they personalize and complete their LinkedIn Profile Transformation, they also have access to group coaching from their Vengreso trainer.
The whole process is gamified as a way to create excitement, reward and encourage participation. We verify profile completeness across the entire sales team and provide regular reports to management on thoroughness of completion.
I have no doubt that the Vengreso LinkedIn profile makeover will help me start more sales conversations because I’m more confident in my personal brand now, which has long been a goal of mine to improve.
What kind of results can you expect?
I had the opportunity to attend the Vengreso digital sales training. The LinkedIn Profile Makeover process was impactful and provided some excellent best practices that I could put in place right away.
The Vengreso team was awesome and invaluable in setting up my LinkedIn profile. The process of using the Profile Playbook in a 1/2-day session was simple, easy to understand and made my profile look professional. I am definitely more confident in my LinkedIn presentation as a result. Thank you!!!
Ready to empower your team and increase your sales pipeline?
Every aspect of your LinkedIn profile is important to appear in more search results, drive people to your profile, and once there, give them a reason to contact you. All aspects of your profile should work together to increase engagement and drive leads.
I had the opportunity to attend the Vengreso digital sales training. The LinkedIn Profile Makeover process was impactful and provided some excellent best practices that I could put in place right away.
Still Have Questions?