TheForrester Tech Tide^™: Sales Technologies, Q1 2021

Sales technologies are increasingly critical to your firms’ ability to win and succeed in a competitive market. To accelerate revenue performance, companies are evaluating and adopting a range of contributing technologies that will help them gain a competitive advantage. This report presents an analysis of the maturity and business value of 15 technology categories that support a range of roles and activities involved in generating growth. You should read this report to inform their firm’s investment approach to these technologies.