Sales and marketing alignment is vital for any company to be successful and the SAP team shines in the way they’ve made it happen. Listen to this episode to find out why SAP is leading the way in this important area.
Social selling best practices enable sellers to find, engage and connect with the modern buyer. Learn the best practices SAP implemented with their sales team and the results they produced.
This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.”
Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it’s had, on this episode of Social Business Engine.
Every business wants brand advocates who sing the praise of the company, but most business leaders don’t realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social Business Engine.
The typical MQL approach to measuring KPIs is out. It’s time for an account-based approach that shows people’s propensity to buy. Diana Eadington Reed of Oracle shares how her team is doing it, on this episode.
Join Bernie Borges and Barbara Giamanco for a great conversation about how to better align marketing and sales within your organization.
This episode is an intriguing conversation about social media innovation – what it is and what it takes to truly do it in an increasingly crowded social media space – with none other than Mike Stelzner.
Steve Paul explains how customer segmentation and customer mapping enable Breg to win and keep customers for long-term sustainable value.
Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, explains the importance of the procurement function in driving digital transformation.