Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account....
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech...
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive...
A great customer experience is at the heart of customer loyalty and support - and we all want OUR customers to have that "Wow!" experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest...
Scott Ayres is a Content Scientist for Agorapulse - he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise...
In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create...
There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you...
On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has...
The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to...
A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our website. That is exactly the place content audits come into...