A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our website. That is exactly the place content audits come into...
Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction and online video makes it possible in the digital age. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove....
Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. Kurt...
One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale....
By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. Bernie asked Juliette Rizkallah, CMO of SailPoint Technologies to shed light on this topic on this episode....
Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's happening. Don't miss this informative and amazing explanation of how new tech...
Making emotionally intelligent connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado....
Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. Betsy Rhotbart of Vonage walks us through what it takes, on this episode....
For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to...
Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” Jaxson Khan of Nudge.ai explains, on this episode....