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Learn From Digital Sales and Marketing Practitioners In The Trenches Or Be Left Behind

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On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP.

It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and training needed in order to be successful. The Social Business Engine Podcast is the one resource where you can hear in-the-trenches examples of how companies large and small are creating their own digital transformation in marketing and sales.

In this episode Bernie Borges, CMO of Vengreso and your host explains why digital transformation in sales, marketing, and customer facing functions of companies are so important to him. On this episode, Bernie highlights his takeaways from recent episodes that demonstrate the focus of the Social Business Engine podcast and why you will continue to learn from it.

Learn from #DigitalSales and #marketing innovators in the trenches or be left behind. Listen to the @SBEngine Podcast w @BernieBorges, #CMO of Vengreso to find out how to improve your #B2B #SocialSelling strategy. #SBEshowClick To Tweet

This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap

 

Spotlighting Those With Digital Sales Transformation Stories To Tell

Many digital sales and marketing related podcasts feature authors or sales coaches who help individuals increase their sales skills to advance their careers. Those podcasts are great and very needed – but it’s not the focus of the Social Business Engine podcast. SBE’s host, Bernie Borges is excited to highlight those in leadership or management positions who have digital transformation stories in the trenches to inspire you in your own digital transformation journey.

In every episode, Bernie speaks with practitioners who are capitalizing on the digital and social-media-driven nature of society to increase their company’s ability to engage their employees, prospects and customers more effectively. In this episode, you’ll hear how Adobe is infusing social media into every aspect of its business, how Conversica is using AI-power sales assistants to fuel sales, and more.

After you listen to this episode you’ll understand why Bernie is so passionate about focusing the Social Business Engine podcast on the world of B2B sales and marketing digital transformation.

[email protected], #CMO of Vengreso explains why #DigitalTransformation is so important and why the @SBEngine podcast will continue to highlight it in every episode. Listen now! #SocialSelling #DigitalSelling #SBEshowClick To Tweet

Digital Sales Enablement: Infusing Social Media Into All Aspects of Business

Episode 153 of Social Business Engine introduced listeners to Adobe’s Head of Social Business Enablement, Lauren Friedman. Her goal at Adobe is to infuse social media into all aspects of what Adobe does as a company.

In the episode, Bernie highlights how Lauren and the team at Adobe are helping employees use social media to achieve their business objectives. This includes training courses such as Social Selling, Social for Product Management, Social for Talent Acquisition, etc. Her team also leads the Employee Advocacy program at Adobe where they work to enable all employees to effectively use social media personally and professionally.

That last point is one that most companies are not doing very well to date. But it’s a mindset and strategy that is becoming more and more vital for B2B digital sales as we move into the future. Listen as Bernie explains why the topic is so relevant and why sales and marketing leaders must learn from examples like Adobe’s in order to empower their own sales teams.

The SBE Podcast Introduced You To How Conversational AI Can Amplify Digital Sales

Episode 188 of The Social Business Engine Podcast features Bernie’s a conversation with Alex Terry, CEO of Conversica. Conversica is doing some incredible things in the digital sales ecosystem through AI (Artificial Intelligence) in the form of digital sales assistants. Their AI-powered sales assistants become part of sales and marketing teams. These assistants can automatically contact and engage prospects via email at scale using natural language conversation until the prospect either turns into a willing sales conversation, or opts out.

Episodes 197 through 201 feature SAP’s impressive global social selling strategy. There is much to admire about their digital transformation story. Among many achievements, SAP is succeeding at aligning marketing and sales in support of their global social selling program. They’ve trained 12,000 sales reps across the globe. The results are truly impressive with reps creating sales opportunities that are more than 5x the size of deals of those not created through social selling. Also impressive is the innovative approach SAP has taken to measuring results. Catch episode 201 to hear all about these innovative techniques.

As the Social Business Engine podcast has move through the milestone of 200 published episodes, Bernie wants you to know that he is committed to delivering inspirational examples of digital transformation in the trenches.

We can’t predict if there will be another 200 episodes to this podcast show. We can, however, commit to staying true to the mission of helping you learn from digital sales and marketing practitioners in the trenches.

If you’re not subscribed to SBE, subscribe through iTunes or your favorite podcast player. Subscribe here to get our weekly updates delivered each episode to your inbox.

Listen as @BernieBorges, #CMO of Vengreso explains how you can get @SAP’s case study showing how their #sales team is achieving billions in #salespipeline. @SBEngine #SocialSelling #SBEshowClick To Tweet

Outline of This Episode

Resources & People Mentioned

This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap.

Connect With Bernie and Social Business Engine

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This podcast originally appeared on Social Business Engine

Download Social Business Journal Volume 11 – The case study where SAP tells all about their secrets to social selling success…Not a secret anymore. Their global enterprise software sales team is achieving billions in sales pipeline. Download the ungated case study – no form to fill out – just click to open the case study in your browser – go to https://Vengreso.com/sap and learn the secrets to sales success at SAP through social selling strategies.

Tweets You Can Share

The @SBEngine podcast spotlights those with #DigitalSales stories to tell. Learn from those who are actually doing it. Listen as @BernieBorges, #CMO of Vengreso introduces you to #SocialSelling and #B2B innovators. #SBEshowClick To Tweet
The @SBEngine podcast stands uniquely apart in the world of #B2Bsales and marketing podcasts. Listen as @BernieBorges, #CMO of Vengreso explains why. #DigitalSales #SBEshowClick To Tweet

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