Nick Cicero from Expion, reveals the biggest trend in social business. Nick says it’s all about scaling, and breaking down the corporate silos. Each department in an enterprise is thinking about how they can use social productively. Catch the full interview with Nick.
There are two reasons why I was shocked when I saw that one of my LinkedIn Connections had updated his* LinkedIn photo to this. He
The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.
Humana has implemented an enterprise social network (ESN) they call Buzz, to streamline communication and collaboration among its 50,000 employees. On this episode, Jeff Ross, Community Manager at Humana explains their process to implement an ESN, powered by Socialcast and the business results.
Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.
Employee advocacy is borne from culture, not technology. It’s difficult to make a culture shift. It’s like a blood disease. It’s difficult to convince senior leadership to change. Such change typically occurs over a period of years. Sometimes employees leave if a culture shift takes too long to change. Read more…
Justin Levy is Director of Social Marketing at Citrix Systems. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 employees across six languages. The policy has become mandatory under the corporate compliance program which is required by all employees. Learn how he did it…
In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.
Do you know people who downplay their birthdays? I am not one of them. I love celebrating my birthday and having people make a fuss
In episode 5, the second part of my interview with Todd Forsythe of EMC, he reveals how they started building their internal community about five years ago. Through a Jive-powered community, they started out very simple by creating push-button, social ready content. Today, their 48,000 global workforce can account for as much as 6% social share of voice.
In this episode, I discuss with Aaron key findings from The State of Digital Marketing Talent report. This episode is sponsored by Crimson Hexagon.
Liz and I interview Todd in a revealing conversation where he takes us behind the scenes to reveal how their Conversation Marketing strategy has realized the full potential of advocacy. Todd explains how EMC’s external community engagement has increased 60% year over year. Wow!
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