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The Complete Guide to Making the Most of Dreamforce 2023


It’s official. Dreamforce 2023 in San Francisco, CA at the Moscone Center is back, and it’s bigger than ever. I couldn’t be more excited to be attending in person again this year. This time, however, in a different capacity than in past years.

I have a bit of history with Dreamforce, and it started back in 2015 when I attended the event in person as a customer of Salesforce. I was then the VP of Sales, and I was excited beyond measure as this was the event of all events to attend.

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History of Dreamforce

Fast-forward to 2017, two years after I started my own business, I was the CEO of Vengreso and was rising fast as a sales influencer. That year, I was invited to attend the Dreamfest as a speaker for a Sales Cloud segment on Sales Enablement.

Fast forward again one more year, in early 2018 I received a phone call. It was

They asked me to set up an interview as a potential star for a documentary they were creating. They met with various sales influencers from around the world. Turns out, I was one of 20 sales influencers invited to appear in a sales documentary, “The Story of Sales“.

The Story of Sales Red Carptet Event with Mario Martinez Jr

I still remember walking into the Salesforce tower, 415 Mission Street, San Francisco CA 94105, thinking “what in the heck, how did I get here?”

The following year, 2019 I was invited again to speak at the Sales Enablement Soirée at Dreamforce and 2020… well we all know what happened.

That brings me to 2023, when Dreamforce will welcome us all back in person or via the new streaming service called Salesforce+. This global reunion is back and stronger than ever before with keynotes like you wouldn’t believe, and on demand capabilities across every topic covering every industry.

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What is Dreamforce?

DreamForce man on podium speaking in front of crowd of peopleDreamforce will be a world-wide tech conference. This is Salesforce’s biggest event and has more than a hundred fifty thousand visitors occupying San Francisco over a few days. More than 1000 sessions – with keynote speakers delivering powerful speeches to help you grow and scale. Thousands of Salesforce pioneers are invited to attend this event in a worldwide format. The Dreamforce experience is more than just a conference.

Dreamforce is Salesforce’s legendary annual in-person event. It’s the largest software conference in the world and an unmissable experience for anyone in the Salesforce community.

This giant gathering of customers, partners and employees is a fantastic opportunity to learn, connect, have fun and give back. Trailblazers from all over the world are coming together to share their insights, successes, and learn the latest in industry innovations.

Dreamforce 2023 Stats at a Glance

  • When: September 12-14 starting at 10:00 a.m.
  • Where: San Francisco, CA
  • Attendees: 180,000+
  • Partners: 25k square feet of booths
  • Breakouts: 1,400+

What’s on the Agenda?

It includes more than 100 workshops over three days. Expect a keynote presentation from your favorite product as well as a small, more intimate presentations covering almost every topic you can think of!

How to Convince your Boss to Let you Attend Dreamforce 2023

Everyone knows Dreamforce isn’t cheap, especially when it comes time to book a hotel. Don’t get me started on the cost of hotels and how opportunistic they become in terms of price gouging.

Nonetheless, if you’re looking for the perfect justification to get your boss to say “yes” to let you join the rest of the attendees at Dreamforce, then look no further. Salesforce put together the “Dreamforce 2023 Convince Your Boss Letter.”

When is Dreamforce?

Dreamforce is organized every year at the end of autumn, most commonly at the beginning of September.

The event this year will be held from September 12-14, 2023.

Tickets are sold here. Registrations are still open for those with a code, and certainly you can register for free via Salesforce+.

Tickets began at $199 as supplies lasted, but premiums increased to $1999!

Is Dreamforce Worth Attending?

As mentioned earlier, I had a chance to reach out to some Trailblazing veterans to get their opinion.

Allow me first to introduce you to Shirley and Rob

Shirley Costa smiling headshotShirley Costa– Sr. Client Partner, Korn Ferry’s Digital Business

Prior to Korn Ferry, Costa worked at Salesforce for more than 10 years when she was a success leader in the enterprise division. She has significant experience working to help drive client success and developing innovative programs to deliver exceptional experiences

Man smiling over purple background headshot robert sparnoRob Sparno– Sr. VP and Client Partner, Korn Ferry

Rob is a Salesforce alumnus of 9 years. He is an innovative, high-energy leader with a proven track record in strategic alliance management, broad partner ecosystem development, creative Go To Market design, and consultative selling of Cloud software and services with partners.

So, is Dreamforce worth attending?

Yes! You better believe it. Yes, you should join us!

Don’t just take my word for it. I love what Rob said: “This isn’t your average trade show. You should come to Dreamforce expecting to be challenged, to be inspired and to learn new things.”

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Who Attends Dreamforce?

A diverse group of seven people well dressed looking up into the camera from a lower angle smiling

Administrators, Developers, Architects, Newbies, Sales/Marketing Leaders and Trailblazer alike.  Dreamforce will serve everyone who works within’s ecosystem – from all teams across all industries.

The past few years have brought in more than 160,000 attendees!

Ways to Attend Dreamforce 2023

Dreamforce is about to sell out and the epic family reunion is just within a stone’s throw from you. But there’s a waitlist, and when you register you can watch sessions on Salesforce+.

Join the waitlist today or register for the in-person experience if you have a code.

Preparation Tips for a Virtual Experience of Dreamforce 2023 via Salesforce+

As mentioned, you can register for a truly immersive Dreamforce experience from anywhere. Three days streaming live on two channels with 72 hours of content, global takeovers, and 200+ on-demand episodes.

Where is Dreamforce?

outside shot of office building with big windowsSince 2003, San Francisco, Caliefornia has been Dreamforce’s official home. In 2020 and 2021 Salesforce+ provided virtual and online events. In 2022, it was held at the Moscone Center, just a few blocks from the Salesforce Tower.

Salesforce+ offers stress-free and enjoyable e-commerce content without travel expenses and flights!

7 Things You Must Do at Dreamforce 2023

icon of three people each in a circle connecting1. Make new connections

This is the world’s biggest water cooler conversation. Dreamforce has networking opportunities at every turn. It’s really your chance to connect with the most interesting brands on the planet, meet visionaries and changemakers and leaders from organizations of every size, and mingle with an incredible network of partners whose tech helps solve sales challenges.

You can say hello to Salesforce employees and experts and talk to Trailblazers who are MVPs at what they do.

line drawing of a man in front of a presentation at dreamforce 20232. Get clued-in at the Dreamforce Keynote

Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick off the event with an opening keynote live from the Moscone Center, featuring the latest and greatest Salesforce announcements and product innovations.

Everyone’s going to be there, so don’t miss it.

line drawing of map icon over a rolled out map of dreamforce 20233. Explore the Campground

The Dreamforce Campground is the center of action at the event, and it’s huge. It’s your one-stop-shop to immerse yourself in the Salesforce ecosystem to learn about top industries, customers, and the entire Customer Success Platform, with hands-on product demos, theater sessions and workshops. Get ready to have your mind blown.

dreamforce happy hour bar with many drinks

line drawing of a person jumping from a block to a bigger one out of three blocks at dreamforce 20234.Career-making Breakout Sessions

Dreamforce is all about learning. Last year’s event includes over 1,000 breakout sessions and 50+ workshops to help you gain new skills and get more from the Salesforce ecosystem. You can expect more this year.

Get hands-on experience of all the latest innovations and get ahead of the Salesforce game.

line drawing of two people cheering at dreamforce 20235. Be Inspired by the Best of the Best

Hundreds of expert and luminary speakers will be there to share their powerful insights and fresh perspectives. Last year’s speakers include superstars Matthew McConaughey, Earvin “Magic” Johnson, Bono, Jennifer Hudson, and so many more.

You’ll get plenty of inspiring stories and quotes so have your social apps ready.

line drawing of three people and the one in the middle is holding up a trophy at dreamforce 20236Congratulate the Winners

Each year the Salesforce Partner Innovation Awards celebrate the success and innovation of Salesforce partners by recognizing cutting-edge customer solutions and partner contributions.

Last year, for example, Korn Ferry nominated Resideo for an ISV Consumer Product Goods Industry Story award for their shift towards customer centricity for key strategic accounts, a move that uncovered more than $300M in potential revenue opportunities. Winners are announced beforehand and celebrated at Dreamforce.

salesforce cloud image black outline at dreamforce 20237. Go Deep into Sales Cloud

If you’re in sales, don’t miss the Sales Cloud Keynote. As well as learning about the latest Sales Cloud innovations, you’ll hear from Trailblazers sharing powerful stories about how they are using Salesforce Sales Cloud to transform their business.

It’s your chance to leverage Salesforce’s specialist sales expertise and find new ways to drive business success and innovation.

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Where Should I Stay?

Man in hotel room at dreamforce 2023Dreamforce attracts many visitors to San Francisco, so the market for accommodations is very competitive! After registering, the next thing is booking a stay. It is urged to book early, so you have a place to sleep!

As for affordable housing while at Dreamforce… well, let’s just say you’re paying $1K to $2.5K per night for hotels this late in the game.

After you register, you’ll have the option to “book a hotel” but likely you won’t find anything there. So rather than sleeping at 415 Mission Street, 3rd floor or on location, I recommend you find any available hotel within a 2-mile radius of Dreamforce 2023.

You should filter the online search for accommodation that has free cancellations.

Dreamforce FAQ’s – 2023

I found it super helpful to have one complete list of Dreamforce FAQs all in one location. Since I found it helpful, My guess is you’ll find it helpful too..

Dreamforce Sponsors – 2023

Want to take a quick peek at the sponsors for Dreamfest 2023? We got you covered with that too!

And there you have it! A complete guide and all the recommendations needed for attending and making the most of Dreamforce 2023.

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

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