Dreamforce 2022 Guide to making the most of the event

The Complete Guide to Making the Most of Dreamforce 2022

It’s official. Dreamforce 2022 in San Francisco, CA at the Moscone Center is back, and it’s bigger than ever. I couldn’t be more excited to be attending in person again this year. This time, however, in a different capacity than in past years.

I have a bit of history with Dreamforce, and it started back in 2015 when I attended the event in person as a customer of Salesforce. I was then the VP of Sales, and I was excited beyond measure as this was the event of all events to attend.

Make the most out of @Dreamforce 2022! Don't miss out! Get here the complete #guide by @M_3Jr. #events #conference 👏 Click To Tweet

History of Dreamforce

Fast-forward to 2017, two years after I started my own business, I was the CEO of Vengreso and was rising fast as a sales influencer. That year, I was invited to attend the Dreamfest as a speaker for a Sales Cloud segment on Sales Enablement.

Fast forward again one more year, in early 2018 I received a phone call. It was Salesforce.com.

They asked me to set up an interview as a potential star for a documentary they were creating. They met with various sales influencers from around the world. Turns out, I was one of 20 sales influencers invited to appear in a sales documentary, “The Story of Sales“.

The Story of Sales Red Carpet Event with Mario Martinez Jr
The Story of Sales Red Carpet Event with Mario Martinez Jr.

I still remember walking into the Salesforce tower, 415 Mission Street, San Francisco CA 94105, thinking “what in the heck, how did I get here?”

The following year, 2019 I was invited again to speak at the Sales Enablement Soirée at Dreamforce and 2020… well we all know what happened.

That brings me to 2022, when Dreamforce will welcome us all back in person or via the new streaming service called Salesforce+. This global reunion is back and stronger than ever before with keynotes like you wouldn’t believe, and on demand capabilities across every topic covering every industry.

This year in 2022, however, not only will I be attending, but I’ll be speaking as a sales influencer with one of my favorite sales methodology and technology companies on the planet, Korn Ferry, which acquired the Miller Heiman Group (MHG) in 2019, and offers Korn Ferry Sell, a native Salesforce Lightning application

You may remember our Vengreso history with MHG.

Prior to the acquisition by Korn Ferry, Vengreso shared a historical moment with MHG. In 2018, MHG for the first time in its then 40-year company history hired an outside sales training company to teach their sellers how to digitally prospect, that was Vengreso.

And this year?

Where will Vengreso Be During Dreamforce 2022?

We will be at the Korn Ferry booth #1601, networking with the entire global sales community at the Moscone Center in San Francisco, September 20-22, 2022!

The Future of Selling is Here Social Card KF Dreamforce

Korn Ferry is an event sponsor and a Salesforce ISV partner, and I will be right inside their booth at the Moscone Center, talking to all of you amazing leaders about how to boost your sales performance by pairing technology with methodology.

As such, I asked to chat with some of their Salesforce Trailblazers Rob Sparno and Shirley Costa – both veterans of previous Dreamfest events. The goal?

We wanted to come up with the perfect guide and system to help you make the most out of Dreamforce 2022! I’ve also included the do’s and dont’s of Dreamforce 2022 too.

@GoVengreso and @dreamforce?? Learn all you need to know about this world-wide tech #conference - Salesforce's biggest #event! Get here the complete #guide by @M_3Jr Click To Tweet

What is Dreamforce?

DreamForce man on podium speaking in front of crowd of people

Dreamforce will be a world-wide tech conference. This is Salesforce’s biggest event and has more than a hundred fifty thousand visitors occupying San Francisco over a few days. More than 1000 sessions – with keynote speakers delivering powerful speeches to help you grow and scale. Thousands of Salesforce pioneers are invited to attend this event in a worldwide format. The Dreamforce experience is more than just a conference.

Dreamforce is Salesforce’s legendary annual in-person event. It’s the largest software conference in the world and an unmissable experience for anyone in the Salesforce community.

This giant gathering of customers, partners and employees is a fantastic opportunity to learn, connect, have fun and give back. Trailblazers from all over the world are coming together to share their insights, successes, and learn the latest in industry innovations.

dream force 2022 at a glance statistic

Dreamforce 2022 Stats at a Glance

  • When: September 20-22 starting at 10:00 a.m.
  • Where: Moscone Center, San Francisco
  • Attendees: 180,000+
  • Partners: 25k square feet of booths
  • Breakouts: 1,400+

What’s on the Agenda?

It includes more than 100 workshops over three days. Expect a keynote presentation from your favorite product as well as a small, more intimate presentations covering almost every topic you can think of!

Did I mention I will be at the Korn Ferry booth #1601, networking with the entire global sales community September 20-22, ?

dreamforce 2022 cta mario martinez jr smiling repeat the sale make the sale repeat at scale

How to Convince your Boss to Let you Attend Dreamforce 2022

Everyone knows Dreamforce isn’t cheap, especially when it comes time to book a hotel. Don’t get me started on the cost of hotels and how opportunistic they become in terms of price gouging.

Nonetheless, if you’re looking for the perfect justification to get your boss to say “yes” to let you join the rest of the attendees at Dreamforce, then look no further. Salesforce put together the “Dreamforce 2022 Convince Your Boss Letter.”

When is Dreamforce?

Dreamforce is organized every year at the end of autumn, most commonly at the beginning of September.

The event this year will be held from September 20-22, 2022.

Tickets are sold out. Registrations are still open for those with a code, and certainly you can register for free via Salesforce+.

Tickets began at $199 as supplies lasted, but premiums increased to $1999!

Is Dreamforce Worth Attending?

As mentioned earlier, I had a chance to reach out to some Trailblazing veterans to get their opinion.

Allow me first to introduce you to Shirley and Rob.

  1. Woman smiling headshot Shirley CostaShirley Costa – Sr. Client Partner, Korn Ferry’s Digital Business
    • Prior to Korn Ferry, Costa worked at Salesforce for more than 10 years when she was a success leader in the enterprise division. She has significant experience working to help drive client success and developing innovative programs to deliver exceptional experiences.
  2. Man smiling over purple background headshot robert sparnoRob Sparno – Sr. VP and Client Partner, Korn Ferry
    • Rob is a Salesforce alumnus of 9 years. He is an innovative, high-energy leader with a proven track record in strategic alliance management, broad partner ecosystem development, creative Go To Market design, and consultative selling of Cloud software and services with partners.

So, is Dreamforce worth attending?

Yes! You better believe it. Yes, you should join us!

Don’t just take my word for it. I love what Rob said: “This isn’t your average trade show. You should come to Dreamforce expecting to be challenged, to be inspired and to learn new things.”

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Who Attends Dreamforce?

A diverse group of seven people well dressed looking up into the camera from a lower angle smiling

Administrators, Developers, Architects, Newbies, Sales/Marketing Leaders and Trailblazer alike.  Dreamforce will serve everyone who works within Salesforce.com’s ecosystem – from all teams across all industries.

The past few years have brought in more than 160,000 attendees!

Ways to Attend Dreamforce 2022

Dreamforce is about to sell out and the epic family reunion is just within a stone’s throw from you. But there’s a waitlist, and when you register you can watch sessions on Salesforce+.

Join the waitlist today or register for the in-person experience if you have a code.

Preparation Tips for a Virtual Experience of Dreamforce 2022 via Salesforce+

As mentioned, you can register for a truly immersive Dreamforce experience from anywhere. Three days streaming live on two channels with 72 hours of content, global takeovers, and 200+ on-demand episodes.

Where is Dreamforce?

dreamforce building on the street

Since 2003, San Francisco has been Dreamforce’s official home. In 2020 and 2021 Salesforce+ provided virtual and online events. In 2022, they’ll take over Moscone Center, just a few blocks from the Salesforce Tower.

Oh, and the epic Dreamfest concert will take place at the ballpark too!

If you have not yet bought tickets, you can watch online.

Salesforce+ offers stress-free and enjoyable e-commerce content without travel expenses and flights!


10 Things You Must Do at Dreamforce 2022

1. Make new connectionsicon of three people each in a circle connecting

This is the world’s biggest water cooler conversation. Dreamforce has networking opportunities at every turn. It’s really your chance to connect with the most interesting brands on the planet, meet visionaries and changemakers and leaders from organizations of every size, and mingle with an incredible network of partners whose tech helps solve sales challenges.

You can say hello to Salesforce employees and experts and talk to Trailblazers who are MVPs at what they do.

2. Get clued-in at the Dreamforce Keynoteline drawing of a man in front of a presentation

Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick off the event with an opening keynote live from the Moscone Center, featuring the latest and greatest Salesforce announcements and product innovations.

Everyone’s going to be there, so don’t miss it.

3. Explore the Campground line drawing of map icon over a rolled out map

The Dreamforce Campground is the center of action at the event, and it’s huge. It’s your one-stop-shop to immerse yourself in the Salesforce ecosystem to learn about top industries, customers, and the entire Customer Success Platform, with hands-on product demos, theater sessions and workshops. Get ready to have your mind blown.

4. Swing by the Korn Ferry booth line drawing of two people in a booth

As mentioned, Korn Ferry is a Dreamforce sponsor, and they’ll be live at booth #1601 in the Campground demonstrating the power of Korn Ferry Sell.

It’s their native Salesforce Lightning application that combines world-class sales methodology from Miller Heiman with Korn Ferry’s powerful AI-driven technology.

Come along and discover how you can help your team increase win rates by at least 20%.

Plan ahead and   with the Korn Ferry Trailblazers at Dreamforce.

You’re invited to join me and the Korn Ferry team at our private Happy Hour with Aquiva Labs at Barbarossa Lounge on Wednesday, 9/21 from 4-6 pm before Dreamfest. There’s no better way to celebrate Dreamforce than getting together with both old and new friends. Space is limited, request a spot today.

dreamforce happy hour bar with many drinks

5. Perfect your Golf Game icon of a golf ball being hit by a gold club up-close

Swing by the Korn Ferry booth #1601 to try your luck at putting and get Korn Ferry Tour golf swag.

They’ll also be raffling off the chance to join a pro-am team at one of their 2023 Korn Ferry Tour events.

Yes, I’ll be there too on Tuesday, September 20. So, do stop by; we can’t wait to meet you.

6. Career-making Breakout Sessions line drawing of a person jumping from a block to a bigger one out of three blocks

Dreamforce is all about learning. This year’s event includes over 1,000 breakout sessions and 50+ workshops to help you gain new skills and get more from the Salesforce ecosystem.

Get hands-on experience of all the latest innovations and get ahead of the Salesforce game.

7. Be Inspired by the Best of the Best line drawing of two people cheering

Hundreds of expert and luminary speakers will be there to share their powerful insights and fresh perspectives. This year’s speakers include superstars Matthew McConaughey, Earvin “Magic” Johnson, Bono, Jennifer Hudson, and so many more.

You’ll get plenty of inspiring stories and quotes so have your social apps ready.

8. Congratulate the Winners line drawing of three people and the one in the middle is holding up a trophy

Each year the Salesforce Partner Innovation Awards celebrate the success and innovation of Salesforce partners by recognizing cutting-edge customer solutions and partner contributions.

This year Korn Ferry nominated Resideo for an ISV Consumer Product Goods Industry Story award for their shift towards customer centricity for key strategic accounts, a move that uncovered more than $300M in potential revenue opportunities. Winners are announced September 13 and celebrated at Dreamforce, so here’s hoping Resideo gets the top spot.

9. Get Ready to Party with the Red Hot Chili Peppers line drawing of a pepper on fire

Dreamforce is the most dynamic, engaging, and celebrated tech conference out there, with parties popping up all over the place.

Get to the front for the legendary ‘Dreamfest at the Ballpark’ concert on Wednesday night with the Red Hot Chili Peppers!

red hot chilli peppers logo

10. Go Deep into Sales Cloud salesforce logo inside a cloud

If you’re in sales, don’t miss the Sales Cloud Keynote. As well as learning about the latest Sales Cloud innovations, you’ll hear from Trailblazers sharing powerful stories about how they are using Salesforce Sales Cloud to transform their business.

It’s your chance to leverage Salesforce’s specialist sales expertise and find new ways to drive business success and innovation.

You can't miss out on this year's @Dreamforce #event! Read here @GoVengreso @M_3Jr´s complete #guide on everything you need to know!💪 #Agenda, who will be there, why you should be there and much more! Click To Tweet

Where Should I Stay?

man with shirt and tie holding a brifcase by the window talking on the phone

Dreamforce attracts many visitors to San Francisco, so the market for accommodations is very competitive! After registering, the next thing is booking a stay. It is urged to book early, so you have a place to sleep!

As for affordable housing while at Dreamforce… well, let’s just say you’re paying $1K to $2.5K per night for hotels this late in the game.

After you register, you’ll have the option to “book a hotel” but likely you won’t find anything there. So rather than sleeping at 415 Mission Street, 3rd floor or on location, I recommend you find any available hotel within a 2-mile radius of Dreamforce 2022.

You should filter the online search for accommodation that has free cancellations.

Dreamforce FAQ’s – 2022

I found it super helpful to have one complete list of Dreamforce FAQs all in one location. Since I found it helpful, My guess is you’ll find it helpful too.

Dreamforce Speaker Lineup – 2022

Trying to figure out who is speaking and on what topic? Not a problem Just click here to get access to the Dreamforce 2022 Speaker Lineup.

Dreamforce Sponsors – 2022

Want to take a quick peek at the sponsors for Dreamfest 2022? We got you covered with that too!

And there you have it! A complete guide and all the recommendations needed for attending and making the most of Dreamforce 2022.

Hey, don’t forget to come join us in San Francisco and meet the Korn Ferry family at the booth #1601.

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