Content for Sales Enablement
Sales professionals need relevant content to engage their buyer in a meaningful and useful way to enable sales conversations.
LinkedIn Profile Makeovers
Your LinkedIn Profile should establish instant credibility with your buyer to enable sales conversations.
Digital Sales Training & Coaching
The modern seller needs digital selling skills to meet the needs of the modern buyer.
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We help B2B salespeople create more sales conversations with qualified buyers.
The modern B2B buyer has become better at buying faster than the seller has become at selling.
94
of B2B buyers view multiple pieces of content from the vendor they ultimately select.
Source: DemandGenReport
75
of B2B buyers conduct research in social channels for products and services.
Source: HubSpot
54
The percentage of salespeople making quota has dropped from 63% to 54% over a 5-year period.
Source: CSO Insights
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The Modern Buyer Requires a Modern Seller
Most Recent Articles
Our team publishes some of the most widely read articles across the spectrum of digital sales transformation.
To Train or Not to Train Your Sellers to Improve Sales Performance (Part 1)
Kirsten Boileau of SAP joins Mario Martinez Jr. to share the results of an internal study on how formal social selling training improves sales performance....
Feb 11, 2020
100 Modern Sales Enablement Best Practices
We curated best practices from sales enablement practitioners in the trenches. Discover the 100 Modern Sales Enablement Best Practices to learn which you can implement...
Jan 31, 2020
Why Social Media Marketing is NOT Social Selling
When leveraging social channels to connect with prospects, are you using social selling techniques or are you performing social media marketing? Learn the differences and...
Jan 24, 2020
Most Recent Podcasts
We publish three podcasts. Below are the latest episode for each show. Be sure to subscribe.
How To Make Corporate Sales Training Stick For Your Entire Team, with David Mattson, Episode #135
If corporate sales training isn't working for you, there's a reason. The good news is you can fix it! Join Dave Mattson of Sandler Training...
Feb 13, 2020
Sales Is About Relationships. Have You Forgotten? With Dale Dupree, Episode #134
When salespeople forget that sales is about relationships, all kinds of bizarre things happen. Join Dale Dupree, guest on this episode....
Feb 06, 2020
Sales Methods: The What, When, Why, and How, with Steve Maxwell, Episode #133
Choose from all the sales methods available can be tricky business. But with the clarity that comes from experience, you can do it well. Steve...
Jan 30, 2020