Content for Sales Enablement
Sales professionals need relevant content to engage their buyer in a meaningful and useful way to enable sales conversations.
LinkedIn Profile Makeovers
Your LinkedIn Profile should establish instant credibility with your buyer to enable sales conversations.
Digital Sales Training & Coaching
The modern seller needs digital selling skills to meet the needs of the modern buyer.
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We help B2B salespeople create more sales conversations with qualified buyers.
The modern B2B buyer has become better at buying faster than the seller has become at selling.
94
of B2B buyers view multiple pieces of content from the vendor they ultimately select.
Source: DemandGenReport
75
of B2B buyers conduct research in social channels for products and services.
Source: HubSpot
54
The percentage of salespeople making quota has dropped from 63% to 54% over a 5-year period.
Source: CSO Insights
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The Modern Buyer Requires a Modern Seller
Most Recent Articles
Our team publishes some of the most widely read articles across the spectrum of digital sales transformation.
How to Create a Sales Enablement Strategy
Sales enablement is essential to improving win rates. Learn the 7 elements of a successful sales enablement strategy and how to implement them today!...
Nov 08, 2019
But Sales Is Hard… How to Use Modern Selling Techniques to Make it Easier
Discover the modern selling techniques your buyers need to reach the modern buyer and how to use these techniques to build a sales playbook....
Nov 01, 2019
How Commercial Insurance Brokers Can Optimize Their LinkedIn Profile
There are 6 elements to an optimized LinkedIn profile. Learn what they are, how to optimize them and how they boost results for commercial insurance...
Oct 25, 2019
Most Recent Podcasts
We publish three podcasts. Below are the latest episode for each show. Be sure to subscribe.
Your Sales Mindset Needs An Overhaul – Here’s How To Start, with Bernadette McClelland, Episode #129
When it comes to increasing sales, your mindset will either propel you to greater success or hinder you. Join Bernadette McClelland and Mario Martinez Jr...
Nov 07, 2019
All Together Now: Brand and Demand Generation
Brand and demand generation don't often go together in a global campaign - but they do so well in the All Together Now campaign from...
Nov 06, 2019
How to Market An Unknown Premium Brand
How does a company with a premium brand offering, but little or no brand recognition, market to a universe of buyers who assume that solution...
Oct 30, 2019