Content for Sales Enablement
Sales professionals need relevant content to engage their buyer in a meaningful and useful way to enable sales conversations.
LinkedIn Profile Makeovers
Your LinkedIn Profile should establish instant credibility with your buyer to enable sales conversations.
Digital Sales Training & Coaching
The modern seller needs digital selling skills to meet the needs of the modern buyer.
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We help B2B salespeople create more sales conversations with qualified buyers.
The modern B2B buyer has become better at buying faster than the seller has become at selling.
94
of B2B buyers view multiple pieces of content from the vendor they ultimately select.
Source: DemandGenReport
75
of B2B buyers conduct research in social channels for products and services.
Source: HubSpot
54
The percentage of salespeople making quota has dropped from 63% to 54% over a 5-year period.
Source: CSO Insights
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The Modern Buyer Requires a Modern Seller
Most Recent Articles
Our team publishes some of the most widely read articles across the spectrum of digital sales transformation.
How to Approach and Connect with Buyers on LinkedIn
Are you building credibility on LinkedIn? Learn how to teach your sales team to approach and connect with buyers on LinkedIn to establish their personal...
Oct 11, 2019
How Commercial Insurance Brokers Can Use LinkedIn to Build Their Book of Business
Discover the five ways commercial insurance brokers can use LinkedIn to develop their thought leadership, ask for referrals, and build their book of business....
Oct 01, 2019
Benefits of Social Selling Training to Improve B2B Sales
Still wondering about the risks of launching a social selling training program? Learn the benefits, key components and how social selling can increase sales....
Sep 24, 2019
Most Recent Podcasts
We publish three podcasts. Below are the latest episode for each show. Be sure to subscribe.
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
If you want to dial in your marketing efforts to the Voice Of The Customer (VOC) you should consider forming a Customer Advisory Board. Kelly...
Oct 16, 2019
The State Of Work For Marketing Leaders
Every marketing leader wants to optimize the environment for their teams to get work done. This episode reveals how well we're doing that!...
Oct 09, 2019
How To Get The Meeting Every Time, with Stu Heinecke, Episode #128
If you don't get the meeting, you won't get the sale. Stu Heinecke explains how to dramatically increase your chances of getting that meeting, on...
Oct 03, 2019