94
of B2B buyers view multiple pieces of content from the vendor they ultimately select.
Source: DemandGenReport
75
of B2B buyers conduct research in social channels for products and services.
Source: HubSpot
53
The percentage of salespeople making quota has dropped from 63% to 53% over a 5-year period.
Source: CSO Insights
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Most Recent Articles
Our team publishes some of the most widely read articles across the spectrum of digital sales transformation.
PointDrive Pointers to Engage the Modern Buyer
If you’ve been wondering what PointDrive is all about, look no further! This article from LinkedIn Expert, Viveka von Rosen, outlines how to use this...
Nov 13, 2018
10 Steps to the Digital Sales Transformation Results You Want
Launching a digital sales transformation program requires these ten steps to produce more sales conversations with more qualified buyers....
Nov 12, 2018
Converting Sales Leads from a Trade Show into Revenue
Your trade show booth investment should be generating revenue. Discover a three-step process for your winning trade show strategy from Alice Heiman....
Nov 09, 2018
Most Recent Podcasts
We publish three podcasts. Below are the latest episode for each show. Be sure to subscribe.
The Influential Role of Content in Sales Enablement
On this podcast Tamara Schenk from CSO Insights reveals eye opening research findings that support the business case for providing sales teams relevant content....
Nov 14, 2018
To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B...
Nov 08, 2018
How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders...
Nov 07, 2018