How to Convert Social Connections into Meetings I Social Selling Tips

VengresoContent for Sales How to Convert Social Connections into Meetings I Social Selling Tips
Mario Martinez Jr. and Brynne Tillman sharing Social Selling Tips

How to Convert Social Connections into Meetings I Social Selling Tips

Wondering how to convert social connections into meetings? This topic was raised during a sales conference I attended with members of our Vengreso team. Brynne Tillman, Vengreso CLO and co-founder, says one of the biggest mistakes salespeople make is that they Connect and Forget. For that reason, Brynne and I created this impromptu video to teach you a new social selling habit to master.

Guilty of connecting & forgetting? @BrynneTillman & @M_3jr w/ new #digitalsales habits to masterClick To Tweet


The Social Selling Technique Sales Experts Swear By

According to this blog post by Vengreso CMO, Bernie Borges, 77% of B2B buyers are unwilling to speak to a salesperson until they’ve completed research online. So how do you invite a new connection to a meeting if they’re still in the research phase of their buyer’s journey?

One of my favorite ways to build strong relationships with new connections is to mix social selling with content marketing. During the first point of contact, I make sure to send a welcome message with resources that will be of use to them in some way. This is a sales technique used by top sales leaders, including me and my Vengreso co-founders. The goal is to provide value to your new connections so they’ll want to extend your online conversations offline once you’ve invited them for a meeting.

How to ask prospects to connect by phone? @BrynneTillman & @M_3jr share valuable #digitalselling tipsClick To Tweet

What I do is, I take advantage of OneMob’s social video capabilities. I send out video emails and attach three resources—two downloadable assets and one digital sales webinar— to help my connections with their sales process. If the person I’m sending a video email to is from the marketing industry, I provide them with content that will help their own buyers in their buyer’s journey. You can also provide gated or ungated content—or both! And what’s amazing with OneMob video and other sales video tools/software is that you get to know what kind of activities your connection has done with the content you sent. Brynne suggests you take advantage of those insights, and do a follow-up.

Brynne also advises that you shouldn’t ignore your connections on LinkedIn; engage with them, use the techniques we’ve mentioned in our video above, and convert them to phone calls by simply asking. Now, that’s how you convert social connections into meetings!

How to convert #socialconnections into meetings w/ @BrynneTillman & @M_3jr #socialsellingClick To Tweet

But the success of this social selling technique lies in the quality of your content. I suggest you read  “How to Get More Traffic and Leads Through Content Marketingto find out how you can produce content that your connection will surely be interested in. You may also want to take it a step further and learn more about content that converts by downloading our white paper here:

How to Design a Content Strategy that Generates Sales Leads Day One 640x200

 

Mario Martinez Jr.

Mario is the CEO and Co-founder of Vengreso. He spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up. As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more. He is also known to open a speech with a Salsa dance. Follow him on YouTubeLinkedIn, or on Twitter.

Comments
  • Andrew Gibb

    Great little video and I’m really interested in modelling your approach. It would be really helpful to see the 33 minute webinar you refer to as we’ll as other collaterals you’re happy to share. Thanks.

  • Andrew – Thanks for the comment! Per your request – here is the 33 min webinar we referred to! Let me know if you have any questions. Thank you for your engagement! https://www.youtube.com/watch?v=sc1qZ3FdkOI&t=49s

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