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Have you ever heard the term “Fanocracy?” Probably not, unless you’ve already picked up a copy of the new book by my guest, David Meerman Scott. David is a master marketer, keynote speaker, and a keen observer of the way we operate as human beings. His latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!Your brand can secure long term profits by creating raving fans. Learn how from @DmScott on this episode of the @GoModernSelling podcast with Vengreso #CEO @M_3Jr. #sales #SocialSelling @gong_io #Gong Click To Tweet
Long Term Profits Skyrocket With The Help Of Customers Who Become “Fans”
It’s possible to build a thriving business on the back of multiple one-time sales. But every sales professional knows that it’s far better to develop and market products that customers need to purchase and want to purchase over and over. Whether that’s through a repeat subscription or consumable goods, the model of repeat sales makes sense for the long haul.
David’s new book reveals that it’s possible and even preferable for brands to cultivate genuine “fan”-like relationships with its customers that will fuel ongoing growth. His research reveals that fostering and feeding a “Fanocracy” enables brands to become household names, create engaged communities around their products, and reap the rewards of those fan relationships for decades. Listen to hear some of David’s Fanocracy dos and don’ts learned from brands such as Microsoft and Adobe.
A True Human Connection: The Foundation Of A Profitable Fanocracy
It’s becoming clearer all the time that the content most brands share on social media is losing its effectiveness. Why is this? David says that many brands have lost their ability to be “real” amidst the clutter and noise of a social media stream. People are hungry for genuine human connections and loyal fans demonstrate just how true that fact is.
In this episode, David tells about the conversation he and his daughter had about some of the things they are personally fans of – The Grateful Dead for David and Harry Potter for his daughter, Reiko. It was this chat that sparked their curiosity about what makes people become fans and led them to discover how the brain is hard-wired to respond to certain stimuli in fan-like ways. Together, they wrote a book that explains this and other phenomena that shows what companies can do to foster the genuine human connections that their customers want from the brands whose products and services they use.If you want your brand to have raving fans, you have to provide a true human connection. On this episode of @GoModernSelling with Vengreso #CEO @M_3Jr, @DmScott shares from his book, “Fanocracy!” #sales #PersonalBranding @gong_io #Gong Click To Tweet
The 4 Zones Of Proximity And How Video Can Make The Most Of Them
When it comes to the way humans function in social environments, research has revealed what is being referred to as “Four Zones of Proximity.” This subcategory of non-verbal communication analyzes the way people respond to others who are physically within certain distances from them. Here’s an example of three of the “zones” most relevant to sales and B2B marketing or B2C marketing professionals:
1 – Public space: When someone is further than 20 feet away
2 – Social space: When someone is from 20 feet to 4 feet away
3 – Personal space: When someone is from 4 feet to 1 ½ foot away
For those of us who leverage digital sales, this research is very helpful when it comes to how we use video to make connections. Videos that are recorded with this “proximity effect” in mind are more effective than those that are not. David provides examples of the right way and the wrong way to record videos and how doing it the right way can impact your ability to connect with prospects and customers in genuine ways.
Employees Can Be Fans Too – And Here’s Why They Should Be
As we’ve been busy building the Vengreso team, it’s been important to me that the people we hire have the enthusiasm and energy to get behind what we’re doing in a big way. I want team members who are not only willing to promote the company but who are excited to do so. David says that when employees can serve as “brand ambassadors” or on-staff fans, they not only do a better job, they are instrumental in helping the company move forward.
We both agree that when a company’s employees are hesitant to help with the promotion or distribution of company messages, something is wrong with the company, not the employee. When employees are engaged with your brand on social media, there are many benefits for both the company and the employee. I’d love for you to hear what David has to say about this issue and what he suggests leaders can do to build a culture that cultivates a fan mentality in its team members. Join us for this episode!Your employees can be fans too - and here’s why they should be. @DmScott shares from his new book, “Fanocracy!” on this episode of @GoModernSelling with Vengreso #CEO @M_3Jr. #SocialSelling @gong_io #Gong Click To Tweet
This episode is brought to you by Gong.io, the number one conversation intelligence platform for sales. Gong helps you achieve revenue success, which means you win more deals, skyrocket rep performance and gain critical market intelligence. Get powerful visibility into your customer conversations with Gong. Head to http://bit.ly/gongio to get started.
Outline of This Episode
- [4:99] The story behind how David began researching his latest book with his daughter
- [7:31] How tapping into fans can be rocket fuel for a business
- [11:18] The most surprising thing about the power of fans that David discovered
- [15:58] Learning how personal zones of comfort translate into sales strategy
- [24:51] Why companies need to let go of their creations in order to create fans
- [35:21] How physical gifts can be used to create fandom
- [41:43] Why is employee passion infectious?
- David’s and Reiko’s newest book: Fanocracy
- Get tons of David’s free resources at https://Fanocracy.com
- David’s website: https://www.davidmeermanscott.com/
- Follow David on LinkedIn
- Follow David on Twitter: @DMScott
- BOOK: The New Rules of Marketing and PR (by David)
- Modern Marketing Engine Podcast – Bernie Borges
- Top 15 Sales Podcasts to Follow in 2020
- Making the most of Dreamforce 2022
Connect with Mario!
- On Facebook
- On Twitter
- On YouTube
- On LinkedIn
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Click to Tweets:Long term profits skyrocket with the help of customers who become “fans.” On this episode of @GoModernSelling with Vengreso #CEO @M_3Jr, @DmScott shares from his new book, “Fanocracy!” #sales #SocialSelling @gong_io #Gong Click To Tweet Learn about the 4 zones of proximity and how #video can make the most of them in #sales. @DmScott shares from his new book, “Fanocracy!” on this episode of @GoModernSelling with Vengreso #CEO @M_3Jr. #ModernSelling @gong_io #Gong Click To Tweet
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.