LETS GET READY TO BATTLE!!! CIO vs. CMO
I’ve been asked to host the PGi iMeetLive Show for the third time! Let me tell you – this is a must REGISTER for event, which begins on July 29, 2015, @ 11am PST/2pm EST! The topic: Wow. You don’t want to miss this if you are in Marketing or within IT…
It’s no secret that CIO’s and CMO’s sometimes struggle to work together. The sometimes-difficult working relationship often results from a lack of a unified digital vision.
However, one of the defining executive relationships in the 21st century will be between the CMO and the CIO. The marketing technology stack is getting more complex, and marketing is more reliant than ever on data. A solid partnership between the CIO and CMO is the “great facilitator” that will help advance an organization from good to great.
Join this panel discussion to hear valuable insight and best practices from leading IT and Marketing executives. The discussion includes:
- Differences between IT and Marketing styles, processes, and procedures
- Challenges and successes of working together
- Best practices and insights for better collaboration
The CIO’s experience in managing these complex systems, combined with the CMO’s expertise in buyer behavior, will be a key relationship that will define success.
REGISTER HERE BEFORE IT’S TOO LATE!
Other Articles That May Be of Interest From Mario:
*Source: 2014 Deloitte Digital Research