You’ve heard of the generational divide in our culture. Are you aware of the acute divide that exists in the workplace? In public, outside of the home, most people tend to spend time with people in their own generation, but the workplace is different. How do you overcome these generational differences? On this episode of #SellingWithSocial my guest is Kelly Riggs. Kelly is an author, speaker, and business performance coach for executives and companies throughout the United States and Canada. He is the founder of the Business Locker Room. He has worked with companies in a wide variety of industries, ranging from startups to Fortune 500 businesses. His upcoming third book, to be released in January 2018, is entitled Counter Mentor Leadership: How to Unlock the Potential of the 4-Generation Workplace. He is co-writing the book with his Millennial son, Robby Riggs. Kelly brings his unique and helpful insights from writing with his son to today’s episode. Grab a pen and paper so you don’t miss anything!Overcoming #GenerationalDifferences in #Sales & the #Workplace w @KellyRiggs #SellingWithSocial Click To Tweet
Adapting to a changing demographic
One of the hardest things for people to do is to change. We don’t like change, we love predictability, routine, and security. Change brings chaos, different paradigms, and risk. But we know that death is inevitable for people or institutions that fail to adapt to a changing environment. On paper, the business world knows this truth. Yet, there are sectors where change moves slower than others. What is the status of your business? Have you embraced the changing demographics? Is your company positioned to effectively market to and service the “Millennial” generation? This episode with Kelly is a gut check for business leaders everywhere, don’t miss it!
When you have multiple generations all interfacing in the same workplace you are likely to face generational conflict. Do you understand what this type of conflict looks like? Kelly wrote a book with his son, Robby about people from different generations interacting in the workplace. There are great benefits to this situation but there are also drawbacks. Understanding the differences in their expectations is key. Millennials typically expect to receive respect and give respect once it has been earned. Boomers typically demand respect and expect it because of their title or status. These different expectations often cause conflict. The wise business leader navigates these differences with effective communication skills. Find out what steps you can take to tackle these differences on this episode of #SellingWithSocial.#SalesLeaders & the #GenerationalConflict - How can you solve it? @KellyRiggs #Sales #SellingWithSocial Click To Tweet
Pick the right people for sales leadership
How do you discern that someone is the “Right person” for leadership in your organization? Is your primary metric job performance? Does every competent or high performing individual qualify for leadership or is there more to it? Business and sales expert, Kelly encourages business leaders to look for one crucial marker before considering someone for a sales leadership position. Is the prospective leader aware of others around them? Do they see the big picture? Do they go out of their way to serve and help others? If they are good performers but lack any of those wider scope qualities, don’t promote them to a higher position. When you promote someone into leadership, you are holding them up as an example and you are empowering them to teach others to take on their qualities. Make sure you are encouraging the right qualities in the right people for leadership. This is just scratching the surface – listen to this episode of #SellingWithSocial to learn more!
Do you understand your employee’s “Why?”
What motivates and inspires you? That’s an easy question for most people to answer. Here’s a harder question, what motivates and inspires your employees? Do you know what drives them? Taking the time to sit down and understand the passions and goals of your team members can go a long way toward cultivating loyalty and encouraging top performance. My guest, Kelly has built a career on helping businesses understand this key strategy. His tips and insights might be just the piece you need to launch into the next level of success. Make sure to tune into this episode of #SellingWithSocial to hear Kelly go in depth with this concept and much more!Do u understand ur #employees #motivation & #drive? w @KellyRiggs #Sales #Leadership #SellingWithSocial Click To Tweet
Outline of This Episode
- [1:30] My introduction of Kelly Riggs.
- [5:00] One thing you wouldn’t know about Kelly from his social media profiles.
- [7:20] Kelly talks about the book he wrote with his son.
- [9:20] Why did Kelly write his book?
- [11:20] The challenges between the generations in business.
- [14:40] Why isn’t Kelly’s book another boring leadership book?
- [16:30] One of the biggest differences between Boomers and Millennials.
- [19:30] Kelly talks about the hiring process.
- [21:30] Generational conflict.
- [26:00] How to successfully promote someone into a leadership role.
- [31:50] Inspiring your team.
- [37:00] Understanding your employee’s “Why.”
- [41:30] Advice from Kelly on how to be a coach that others want to follow.
- [48:00] How to connect with Kelly.
- Kelly’s podcast: CounterMentors
- Kelly’s blog: bizlockerroom.com/blog
- Kelly’s Twitter page: twitter.com/KellyRiggs
- Kelly’s LinkedIn page: linkedin.com/in/kriggs
- BOOK: Start with Why
- BOOK: What Got You Here Won’t Get You There
Connect with Mario!
- On Facebook
- On Twitter
- On YouTube
- On LinkedIn
Adapting to a changing #workforce & #market #demographic w @KellyRiggs #SocialSelling #Sales #Social Click To Tweet
Find the right #SalesPeople 4 #SalesLeadership w @KellyRiggs #Sales #Leadership #BizSales #Mindset Click To Tweet
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.