Is your sales team not closing enough deals?
If you’re tired of watching potential customers slip through your fingers, it’s time to shake things up.
Here are 10 powerful sales hacks that will sharpen your sales strategy, boost your closing rate, and get more wins on the board—starting today.
10 Powerful Sales Hacks to Increase Sales Closing Rate in 2025
B2B buyers are looking for the right mix of digital and human interactions. A Gartner study shows that buyers are 1.8 times more likely to complete a high-quality sales deal when they engage with the digital tools provided by the supplier-side sales rep compared to independent discovery. This again re-establishes the significance of building stronger seller-buyer relationships and nurturing buyers with relevant resources.
With that, here are the most useful sales hacks to close more sales deals in 2023:
Focus on pre-sales scoping
Technically, pre-sales refers to all the steps that take place before closing a deal.
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These tasks include prospecting, product and market research, customer analysis, preparing for a sales call with scripts and decks, mapping customer pain points with your magic solution, etc.
Pre-sales scoping aims to ensure that a successful salesperson has everything they need to perform a killer sales call that improves their chances of closing a deal.
Pre-sales scoping must include clear processes and workflows. A clear process indicates an overview of the various stages. The process or workflow should define who will be assigned the lead, what research they should perform, what resources they should share with the customers to educate them about the product, and so on.
“To define the scope of a presales project, understand the client’s requirements. Identify their pain points, expectations, and success criteria. Ask how they measure value and compare you with competitors. Align your proposal with their goals to showcase your expertise.” – Marcin P., Principal Solution Consultant at Oracle.
Get better at sales prospecting with Vengreso’s On Demand Sales Training
Networking to build rapport with C-suites
Professional networking is the need of the hour and one of the essential sales hacks. Whether your goal is to acquire more business opportunities or build a relationship of trust, establishing a strong network opens the door to both.
Imagine you went to a networking event and connected with a few potential customers. Now what?
This is your chance to bond with them, educate them about your product, and nurture them to trust your solution. Verbal communication is not sufficient to establish this. You need solid social proof to convince your users.
This is exactly when digital business cards can help you get more sales. Digital business cards can be easily shared and provide real-time accessibility to your website, content, product demo, and more! When connecting with a prospect at an event, simply share your digital business card, which seamlessly connects the online and offline experience.
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With a digital business card by your side, you appear to be a modern and professional brand and promote paperless, contactless business communication as a part of your sales process.
Sharing a digital business card means your prospects can connect with you instantly, and you can keep track of how many of them interact with your website and content through QR Code analytics.
This two-way contact sharing makes networking a smoother process.
Invite the prospects to consume your content before initiating the sales
Marcus Sheridan, Co-founder at PriceGuide.ai, mentioned a unique trend in his website’s HubSpot analytics. If a prospect read 30 pages of his website before the initial sales appointment, the close rate would be 80%. However, the close rate would be 25% if they read less.
This stunning difference establishes one of the major sales hacks: the more your potential customers learn about your product before the sales call, the higher your chances of closing the deal, which means more sales.
A B2B business must find ways to intentionally promote its content to its target audiences without sounding salesy. This is where the power of a solid content strategy comes into play. Your business should communicate a unique perspective through its content strategy.
Gartner’s study shows that 37% of B2B buyers engage with a supplier’s website, whereas 36% engage with their social media as part of purchase interactions. These are two of the strongest channels to win over prospects with relevant content.
Positioning your brand as a thought leader in your industry builds trust and credibility with your audience. By sharing insightful articles, reports, or webinars that address common challenges or industry trends, you can establish your authority and deepen engagement with prospects.
Thought leadership content not only educates but also aligns your business with the needs and goals of your potential customers, driving more informed and confident purchase decisions.
Typically, your content strategy should focus on:
- Storytelling as people remember stories more than random content
- Nudge the right emotions of the potential customers
- Evoke emotions and convince potential users to take action through compelling visuals
- Create more videos that communicate your brand message within the short attention span of the audiences
Create an ROI case to show the prospects their gains
“Our product can achieve…..” OR “Our product has helped business X achieve Y% of sales.” – which would be more compelling to your potential customers?
The second one is definitely the best because it directly discusses a product’s ROI potential. Many brands shy away from talking more about customer stories, largely because they want to maintain existing customers’ privacy or assume that discussing ROI could complicate their brand presence. But they couldn’t be more wrong.
You may know your product’s potential, but the prospects don’t.
The best way to explain a product’s significance is through its ROI potential. When the prospect has a clear picture of how much they would invest and what percentage of return they will earn from it through your product, their decision-making process becomes much easier.
This Email Delivery ROI Calculator by Seventh Sense perfectly demonstrates the value of their solutions to prospects, showing them exactly how much they could increase their revenue by optimizing their email marketing. It’s a compelling way to turn data into trust and drive engagement with their platform.
Create an objection-handling playbook
Documenting common sales objections and their answers is a smart way to stay prepared.
If you have a large sales team with multiple reps, maintain an objection playbook where each rep records the objections they encounter. This could be a great way to educate the product and marketing teams about prospects’ common complaints and leverage these objections in your favor.
An effective approach to handling objections is the Objection Handling Pyramid Framework. This framework organizes objections in a hierarchy, with the most common and critical objections at the base, building up to less frequent or secondary ones.
By structuring objections this way, your sales team can prioritize responses that address the most common concerns first, ensuring they are well-prepared for high-stakes objections that prospects are most likely to raise.
An object-handling playbook helps the sales teams address prospects’ concerns more confidently and improves the chances of sales closing rate. You can also encourage customers to share their experiences after using your product to gain more user insights, which can be used in sales call preparation.
Create a strong follow-up process
Following up over and over can be overwhelming. But at the same time, not following up with your prospects can lead to huge opportunity loss!
In fact, according to HubSpot, 36% of sales managers think following up with high-quality leads is a vital tracking metric.
B2B decision-makers have a lot on their plates, and there is a good chance that they didn’t respond to your emails, cold calls, or texts because of that.
The goal of a sales follow-up process is not to get a positive response but to get a response. It could or could not be in favor of your business. However, you must get a final response from a prospect before removing them from your sales pipeline.
Implementing a follow-up process doesn’t have to be complicated.
Simply create a follow-up sequence and initiate it after the completion of each sales call. Customize options like the number of follow-ups, minimum time duration after the first call for the follow-up, message, time of follow-up (AM/PM), etc., to ensure the highest response rate.
Keep the follow-up email super specific and short, and include some product resources to help address any potential objections from the prospects.
Ask thoughtful questions to keep the prospects intrigued
Why do successful salespeople ask questions during sales calls?
The reason is simple: your questions should help the prospect understand their challenges more deeply. As one of the best salespeople, you must research the prospect before the sales call.
When on the call, you must know what the prospects are struggling with. The questions you ask during the call should make the prospects feel heard and get them more in-depth into the consequences of what could happen if they don’t opt for your product.
It may sound fun, but as a sales rep, your sales process should involve connecting like a psychologist with your prospect. This sales hack helps them realize what they need and how your product is the solution they should believe in.
With deep, thoughtful questions, closing sales deals becomes much easier, as it helps the prospects think more about their challenges, and their urge to find a solution becomes deeper.
Collaborate with marketing teams to generate high-intent leads that are easier to close
The findings of this Gartner survey prove that marketing channels like websites, social media, emails, etc. And no point in guessing that the marketing team is responsible for creating content for all these channels. Therefore, one of the best sales hacks is to initiate collaboration between sales and marketing teams. As sales teams share tailored insights with marketing teams, the content becomes more relevant and attracts leads.
Some of the easiest ways to establish collaboration between sales and marketing teams include:
- Develop the full-funnel approach (and not just the sales funnel) and share the same goals
- Create common repositories where both teams can share their brain dumps, resources, and research findings
- Set up a feedback loop where both teams can review and share their thoughts to grow as a brand
Understand the goal of your sales call and prepare accordingly
Different sales calls have different goals. For example, the goal of a discovery call is to sell the problem, whereas the goal of a demo call is to sell the solution. Similarly, a call dedicated to closing a deal is purely for selling the ROI.
Your sales closing call should discuss results, social proof, case studies, and better outcomes to help prospective customers clearly understand the returns on their investments.
Win prospects’ interest before discussing price
Before diving into pricing discussions, establish a strong value perception. The key is to gauge prospects’ engagement level to understand if they are genuinely interested in your solution.
Use a simple 1-10 scale question: ‘How’s this sounding to you?’ If they respond with anything less than 10, follow up with ‘What would make it a 10?’. This approach helps identify and address any reservations before discussing costs.
The goal is to ensure potential customers fully grasp the value proposition and are mentally invested in the solution. Focusing on interest first creates a natural progression toward pricing discussions where prospects are more receptive to investment conversations.
Conclusion
Building a strong sales closing rate requires a strategic blend of preparation, nurturing, and value-driven conversations. From pre-sales scoping to understanding call goals, each step plays a crucial role in converting prospects. Digital tools, content strategy, and sales-marketing alignment create a foundation for success.
Focus on sales hacks like building relationships, addressing objections proactively, and establishing value before price discussions. Remember, potential customers must trust your solution and see clear ROI potential. By implementing these sales hacks systematically, your team can significantly improve closing rates and build lasting customer relationships.
