On This Episode You’ll Discover:
- How Smead is focused on connecting with end users through their podcast in part because Smead doesn’t sell directly to the customer.
- The Smead brand statement is “Keeping You Organized” and this is also the title and theme of their podcast.
- Each episode interviews a professional organizer who is a member of the National Organization of Professional Organizers (NAPO).
- The metrics used to measure the business impact of their podcast.
- Their tactics to use Google Analytics in measuring the impact per episode.
- How the podcast episodes are diversified across many organizational topics to add value to the end user.
- Why Podcasting is a part of Smead’s strategic plan focused on the brand promise “keeping you organized.”
- How Smead re-purposes podcast content on their Organomics community.
- How their dealer channel shares their podcast and video content on their digital channels as a way of serving their customers.
- Why Smead doesn’t promote its own products in their podcast content.
- John’s One Thing: “A mutual expectation between the customer and the seller about the solution needed and the seller’s total value proposition.”
Featured On This Episode:
- John Hunt on Twitter
- Smead Organomics on Twitter
- John Hunt on LinkedIn
- Smead Organomics’ website
- Smead Organomics’ YouTube
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @bernieborges
- Vengreso YouTube Channel | YouTube channel
- Social Business Engine website
I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.