Trends in Social
Special Edition at Social Fresh East, Orlando, FL at the Omni Hotel & Resort
In the first episode of this special edition, Jason Keath, founder and CEO of Social Fresh shares his insights on the social media industry. Jason is a popular figure. His company Social Fresh, is a social media conference and education company. Social Fresh East and Social Fresh West are annual events where hundreds of marketers gather from brands of all sizes to hear from speakers, from brands and agencies to share tips, strategies, ideas and inspirations to help all attendees become smarter and more effective in their use of social media in business.
Trends in Social Media
Jason shares his keen insights. Highlights from my interview with Jason include…
No Business Can Ignore Social Media
Social media is impacting all businesses. No business can afford to ignore the business impact of social. Whether confronted with a crisis or governing their employees’ use of social, or monitoring their competitors’ use of social to market themselves, all businesses must determine their strategy on social.
A growing trend in social is internal employee advocacy. Recognition is high that employees are an influential factor in how a business markets. But, employee advocacy requires a plan with infrastructure to support it.
The Role of the Marketing Department
The role of the marketing department is evolving with the continued growth of social media in business. In particular the role of the social media manager is growing with more organizations dedicating a management level position to focus on effective use of social media.
Social Business Technology
Jason speaks of two trends. He sees niche social business technology players and enterprise dashboard providers. The dashboard providers are large technology providers who seek to be a one-stop-shop for all social media tools to large enterprises. The niche companies provide a specialized functionality such as listening, contests, analytics, etc. selling into businesses of all sizes.
Advice for Newbies in Social Media
Jason’s advice for newbies is don’t ignore social media! Invest in talent, specifically content creation and analytics and metrics talent to monitor, analyze and help direct effective use of social media activities. He also points out the importance of an open and transparent mindset to be effective on social media.
Watch this episode with Jason Keath. And, remember this is the first episode of my interviews from Social Fresh East. Follow our Social Fresh playlist on YouTube, or subscribe to our bi-weekly updates so you don’t miss an episode.