Modern Marketing Engine Podcast Sales Leadership

How Any Business Can Build Long Term Profits Through Raving Fans

Long term profits are the holy grail of any business and you can secure them through creating your own fanocracy. David Meerman Scott shares how on this episode.

Marketing Podcast Sales The Modern Selling Podcast

Creating A Profitable Fanocracy For Your Brand, with David Meerman Scott, Episode #130

David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!