If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve. What is your goal when advertising? See some examples. Learn how to figure out what your PPC marketing goals are.
Your marketing team has embraced inbound marketing. They are creating content with calls-to-action (CTAs), blogging and working on improving SEO results. Search engine rankings are improving for desirable keywords. Your sales lead generation results are improving, although you can always use more leads. But, the sales team is having difficulty getting prospects to be responsive to lead follow up phone calls to engage in sales conversations. So, what can you do about it? How can you get prospects to engage in sales conversations?
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web…
There are many benefits to a social media marketing strategy. Here is a short list of benefits. Please add to it with your comments…Note, I do not discuss in any detail the benefits organizations might enjoy using social media internally for collaboration and productivity gains.
Podcasting Basics Show Notes: To listen to the podcast click the play button above, download it or subscribe to our podcasts below to the right. What is a Podcast? A podcast is digital file which can be audio or video, that someone can subscribe to, download-able, or listen to on the spot on their computer. […]