
Get a 74% Acceptance On New LinkedIn Connection Requests
One of the most common social selling questions I’m asked is: Can I send LinkedIn connection requests to cold prospects? The answer: Yes, you can.
One of the most common social selling questions I’m asked is: Can I send LinkedIn connection requests to cold prospects? The answer: Yes, you can.
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
In this world full of “get rich quick” and “lose 20 pounds in two weeks” fads, we’re taught to believe that speed is key. It’s
When leveraging social channels to connect with prospects, are you using social selling techniques or are you performing social media marketing? Learn the differences and how both help your business grow.
Are your sellers effectively leveraging social selling tactics? Learn the 6 essential components of a successful social selling strategy and how to create one.
LinkedIn’s default profile and privacy settings can be a roadblock for you. Optimize your LinkedIn profile settings to get discovered and contacted.
Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!
Vengreso’s Mario Martinez, Jr. shares his LinkedIn tips for tagging photos and digitally engaging buyers. Watch the video or read the blog for ideas about who to tag.
Unsure which social media platforms you should use to engage with customers? Mario Martinez, Jr. and Viveka von Rosen share considerations to help you decide.
Are you using LinkedIn in your digital selling strategy? Listen to the episode to learn ways to effectively implement LinkedIn strategy with Kurt Shaver.
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
The world’s largest digital sales training company is now verified. It’s Vengreso! Join Mario Martinez Jr for this episode with the entire Vengreso leadership team.
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
You know you need to leverage LinkedIn for growing your business, but do you know where to start? Here is a quick LinkedIn checklist to guide you through the steps you need to take to be successful.
This episode is an intriguing conversation about social media innovation – what it is and what it takes to truly do it in an increasingly crowded social media space – with none other than Mike Stelzner.
Forbes contributor Mike Templeman recently interviewed Mario Martinez Jr., founder, and CEO of Vengreso, about driving leads via social and how reps are doing it ALL
In August, Mario Martinez Jr. was interviewed by Tavis Bucklin for Business Innovators Magazine. Tavis explored Mario’s extensive sales background, including what led him to build M3Jr
Very few professionals have achieved a 99/100 LinkedIn Social Selling Index score. Mario Martinez Jr. is one of those individuals. Mario has been identified as one of
According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics
Sales prospecting has taken a hit with 10% or less of executives answering the phone or responding to emails. But that can change says Mario
When you’re scrolling through an online article or your social media feeds, the one thing that consistently catches your eye is visual media—particularly images and
When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
You’ve heard it a thousand times: “The cold call is dead.” And many sales professionals are ready to simply close the door on the cold
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
Today’s post is an exciting one. Here is just one of a few of the LinkedIn training tips we’ll be providing to help you be found and
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
If your LinkedIn profile reads like a resume, #YourBrandSucks. Mario Martinez Jr. will help you save your personal brand with brand awareness consulting!
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This “undercover” traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.
Tracking the reach of your content in social media is just a part of the measuring results secret sauce. You also need to gain insights so you can measure your progress and take action. A metaphor comes to mind. Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.
The two pillars of social media marketing are delivering excellent content to your intended audience and building great relationships. A crucial aspect of building upon these pillars is how you share your content with others. An effective content strategy has to include a well-thought-out bookmarking strategy to propagate your content.Delivering Excellent Content to the Web.
Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization.
This podcast interview is with Rick Short, Marketing Communications Director at Indium Corp. The interview is an excerpt from my forthcoming social media marketing book
In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option.
Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or
This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing. The book’s version
There are several tools available to help marketers measure the effectiveness of their social media marketing efforts. Some of them include free tools like, Blogpulse,
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