Get a 74% Acceptance On New LinkedIn Connection Requests
One of the most common social selling questions I’m asked is: Can I send LinkedIn connection requests to cold prospects? The answer: Yes, you can.
October 11, 2021
4 Ways to Master Your Sales Etiquette on Social Media
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
June 14, 2021
4 Social Selling Tips for GROWING your Sales Pipeline!
In this world full of “get rich quick” and “lose 20 pounds in two weeks” fads, we’re taught to believe that speed is key. It’s
May 7, 2021
Why Social Media Marketing is NOT Social Selling
When leveraging social channels to connect with prospects, are you using social selling techniques or are you performing social media marketing? Learn the differences and how both help your business grow.
January 24, 2020
Keys to Creating a Successful Social Selling Strategy
Are your sellers effectively leveraging social selling tactics? Learn the 6 essential components of a successful social selling strategy and how to create one.
January 21, 2020
WARNING: Your LinkedIn® Profile Settings Are All Wrong!
LinkedIn’s default profile and privacy settings can be a roadblock for you. Optimize your LinkedIn profile settings to get discovered and contacted.
December 27, 2019
How to Leverage an Employee Advocacy Program and Increase Your Company’s Social Reach
Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!
July 12, 2019
LinkedIn Tips: Tagging Photos to Connect with Buyers
Vengreso’s Mario Martinez, Jr. shares his LinkedIn tips for tagging photos and digitally engaging buyers. Watch the video or read the blog for ideas about who to tag.
July 2, 2019
Customer Interaction – Engage with Customers on These Social Media Platforms
Unsure which social media platforms you should use to engage with customers? Mario Martinez, Jr. and Viveka von Rosen share considerations to help you decide.
June 21, 2019
The State of Digital Selling with LinkedIn
Are you using LinkedIn in your digital selling strategy? Listen to the episode to learn ways to effectively implement LinkedIn strategy with Kurt Shaver.
June 19, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
March 13, 2019
Understand The B2B Buyer Journey To Create More Conversations, with Scott Collins, Episode #104
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
March 7, 2019
The Secrets Behind The Success Of The World’s Largest Digital Sales Training Company, Episode #100
The world’s largest digital sales training company is now verified. It’s Vengreso! Join Mario Martinez Jr for this episode with the entire Vengreso leadership team.
February 7, 2019
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
January 30, 2019
The LinkedIn Checklist for Savvy Sales Professionals
You know you need to leverage LinkedIn for growing your business, but do you know where to start? Here is a quick LinkedIn checklist to guide you through the steps you need to take to be successful.
March 19, 2018
The Journey to Social Media Innovation and Influence with Mike Stelzner
This episode is an intriguing conversation about social media innovation – what it is and what it takes to truly do it in an increasingly crowded social media space – with none other than Mike Stelzner.
January 10, 2018
You’re Driving Leads via Social ALL Wrong!
Forbes contributor Mike Templeman recently interviewed Mario Martinez Jr., founder, and CEO of Vengreso, about driving leads via social and how reps are doing it ALL
January 16, 2017
A Q&A with Mario Martinez Jr., the Wayne Gretzky of Social Selling
In August, Mario Martinez Jr. was interviewed by Tavis Bucklin for Business Innovators Magazine. Tavis explored Mario’s extensive sales background, including what led him to build M3Jr
January 2, 2017
The Five Steps of Social Selling That Everyone Should Master
Very few professionals have achieved a 99/100 LinkedIn Social Selling Index score. Mario Martinez Jr. is one of those individuals. Mario has been identified as one of
December 26, 2016
3 Social Selling Techniques that You’re Getting Wrong
According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics
December 19, 2016
Empowering Your Sales Workforce with Social Selling Training
Sales prospecting has taken a hit with 10% or less of executives answering the phone or responding to emails. But that can change says Mario
December 12, 2016
5 Reasons Why Your Buyers Aren’t Responding to You
When you’re scrolling through an online article or your social media feeds, the one thing that consistently catches your eye is visual media—particularly images and
November 22, 2016
5 Ways to Protect Kids Online from Dangerous and Inappropriate Media Content
When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is
November 9, 2016
Forget Social Media Think Social Business
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
September 14, 2016
Ending the Debate on Cold-Calling vs. Social Selling
You’ve heard it a thousand times: “The cold call is dead.” And many sales professionals are ready to simply close the door on the cold
July 10, 2016
How Monsanto Creates Customer and Employee Advocacy
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
June 8, 2016
How many LinkedIn Recommendations should I have?
Today’s post is an exciting one. Here is just one of a few of the LinkedIn training tips we’ll be providing to help you be found and
June 2, 2016
How to Target Real People Through Social Advertising
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
May 25, 2016
#YourBrandSucks
If your LinkedIn profile reads like a resume, #YourBrandSucks. Mario Martinez Jr. will help you save your personal brand with brand awareness consulting!
May 20, 2016
How Dark Social is a Social Marketer’s Blind Spot
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This “undercover” traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
May 11, 2016
How The Content Loop Drives Results at Teach For America
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
March 23, 2016
Betting and Winning on Social at MGM Resorts International
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.
March 16, 2016
4 Reasons Employee Advocacy is Easier for Millennials
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
December 3, 2015
3 Ways to Effectively Use Social Media for Marketing
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
September 29, 2015
Digital Marketing How to Succeed at Failure
We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
August 25, 2011
LinkedIn 8 Content Marketing Tips
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.
November 2, 2010
Social Media Marketing: The Good, Bad and Ugly
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.
September 22, 2010
Measuring Results in Social Media Marketing
Tracking the reach of your content in social media is just a part of the measuring results secret sauce. You also need to gain insights so you can measure your progress and take action. A metaphor comes to mind. Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.
November 7, 2009
Marketing Insights…. 10 Little Lessons on Content Propagation
The two pillars of social media marketing are delivering excellent content to your intended audience and building great relationships. A crucial aspect of building upon these pillars is how you share your content with others. An effective content strategy has to include a well-thought-out bookmarking strategy to propagate your content.Delivering Excellent Content to the Web.
October 29, 2009
Marketing Operations 2.0: Interview with Gary Katz
Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization.
August 1, 2009
Rick Short is Long on Social Media Marketing Success
This podcast interview is with Rick Short, Marketing Communications Director at Indium Corp. The interview is an excerpt from my forthcoming social media marketing book
April 25, 2009
Mike Volpe Podcast Interview on Inbound Marketing
In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview
April 17, 2009
Measure Marketing Results or Die
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option.
February 1, 2009
The Lifecycle of Interaction in Social Media
Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or
September 28, 2008
The Risk Factors in Social Media Marketing
This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing. The book’s version
August 23, 2008
Measuring Brand Equity Through Social Media Marketing
There are several tools available to help marketers measure the effectiveness of their social media marketing efforts. Some of them include free tools like, Blogpulse,
August 9, 2008