The Future of B2B Buying and Selling Podcast
Bernie Borges

The Future of B2B Buying and Selling

What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.

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Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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How to Position High Level Employees as Trusted Thought Leaders
Bernie Borges

How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

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How To Be A Modern Marketer In The Age Of Data And Analytics - Victor Belfor
Bernie Borges

How To Be A Modern Marketer In The Age Of Data And Analytics

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

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How to Win Friends and Drive Business in the Age of Social Media
Bernie Borges

How to Win Friends and Drive Business in the Age of Social Media

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.

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How Fundbox Uses AI and Humans to Deliver a Great Customer Experience
Bernie Borges

How Fundbox Uses AI and Humans to Deliver a Great Customer Experience

A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales and support at Fundbox.

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Effective LinkedIn Posts: The Science Doesn’t Lie
Bernie Borges

Effective LinkedIn Posts: The Science Doesn’t Lie

Scott Ayres is a Content Scientist for Agorapulse – he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results.Scott’s findings from a recent experiment about LinkedIn posts is the special topic of interest for this episode.

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A Marketer's Plea for Content for Sales
Bernie Borges

A Marketer’s Plea for Content for Sales

In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!

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Uncommon Conversion Optimization for Your Website
Bernie Borges

Uncommon Conversion Optimization for Your Website

There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better?

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The Road to Marketing as a Contributor to Revenue in the Business
Bernie Borges

The Road to Marketing as a Contributor to Revenue in the Business

On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business.

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Connecting with Sales and Distribution through Podcasting
Bernie Borges

Connecting with Sales and Distribution through Podcasting

The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered

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The Ugly & Beautiful Truth About Content Audits
Bernie Borges

The Ugly & Beautiful Truth About Content Audits

A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.

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The 4 Digital Selling Skills Of The Successful Modern Seller
Bernie Borges

The 4 Digital Selling Skills Of The Successful Modern Seller

Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. Kurt Shaver is Bernie’s guest on this episode.

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About GDPR with Juliette Rizkallah
Bernie Borges

What Every Marketing Executive Needs to Know About GDPR

By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation – and it impacts all businesses that sell globally and store information about individual consumers. Bernie asked Juliette Rizkallah, CMO of SailPoint Technologies to shed light on this topic on this episode.

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Leveraging Analytics to Enhance Sales at NICE Nexidia - Rachel Stuve
Bernie Borges

Leveraging Analytics to Enhance Sales at NICE Nexidia

Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it’s happening. Don’t miss this informative and amazing explanation of how new tech is changing sales.

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Developing a 21st Century Marketing Organization
Bernie Borges

Developing a 21st Century Marketing Organization

Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. Betsy Rhotbart of Vonage walks us through what it takes, on this episode.

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The Future Is Now With Artificial Intelligence For Marketing
Bernie Borges

The Future Is Now With Artificial Intelligence For Marketing

For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways.

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Building a Personal Brand to Elevate a Corporate Brand
Bernie Borges

Building a Personal Brand to Elevate a Corporate Brand

Bernie’s guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand.

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How the Content Marketing Institute Markets
Bernie Borges

How the Content Marketing Institute Markets

On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.

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How Content for Sales Creates More Sales Pipeline - Mario Martinez Jr.
Bernie Borges

How Content for Sales Creates More Sales Pipeline

We all want to have a full sales pipeline to fuel our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. outlining Vengreso’s new approach to keeping the pipeline full

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How SAP Is Innovating in Social Selling ROI Measurement
Bernie Borges

How SAP Is Innovating in Social Selling ROI Measurement

What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social selling. Learn about their approach on this episode

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Winning at Social Selling Training & Enablement
Bernie Borges

Winning at Social Selling Training & Enablement

Social selling training is a key part of any modern, successful sales force. The team at SAP recognizes this fact and has put together a world-class social selling training program for their sales teams across the globe. The theme of this episode, number four in our series, is “Savvy Social Selling, the SAP Way”

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