Grab a glass of wine and settle in for this week’s podcast episode with Frog’s Leap Winery’s Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog’s Leap’s entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening.
Through social listening Frog’s Leap has been able to deepen the connection with their customer and increase engagement by sharing content they want to see. Abbie the adorable winery dog, and the statuses of their grapes are staple posts that garner interaction. By tuning in to what their audience wants to hear Natalie is able to regularly create engagement-driving content. Listen to this podcast episode to discover the history of Frog’s Leap Winery and learn how effective social listening can be when building a brand’s community.
On This Episode You’ll Discover:
- The history of Frog’s Leap Winery; starting with $10,000 and a dream.
- Their first wine was a sauvignon blanc in 1981.
- The speed of wine making is similar to the speed of pre-digital marketing.
- Word of mouth, one-on-one meetings, and product tastings were the main factors in establishing Frog’s Leap Winery.
- How their social business journey started with a Facebook page.
- The evolution of Frog’s Leap Winery’s approach to social media.
- How Frog’s Leap Winery’s word of mouth and brand loyalty focus translates into their social media.
- How they are deepening the connections with their audience on social media.
- The need to humanize content to connect on social.
- The role of social listening tools within their strategy.
- The types of content their audience is interested in.
- Why you need to listen and adjust to what your audience wants to hear.
Stay true to your brand. Listen to your customer
on social media as Frog’s Leap does so well. 
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- Why Natalie says there’s not any one way to use social media.
- How timing plays a role in Frog’s Leap Winery’s social posting schedule.
- Why Natalie only posts when she has a piece of content that will strengthen the audience’s connection with the brand.
- The role of photos in their Instagram and Facebook strategies.
- The role of social in their overall marketing strategy.
- How Abbie the winery dog has a constant presence on Frog’s Leap Winery’s social media.
- How Abbie is a memorable part of visitors’ experiences at Frog’s Leap Winery.
- The need to be authentic and genuine in storytelling.
- The importance and history of The Red Barn.
- Why Jonah says not to be afraid of new digital media.
- What the Fellowship of the Frog, and Frog Fellows are.
- What the very first corporate bylaw at Frog’s Leap Winery was (hint: it relates to drinking wine).
Featured On This Episode:
- Frog’s Leap Winery on Facebook, Instagram, and Twitter
- Frog’s Leap Winery’s website
- Subscribe to our Newsletter
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Vengreso’s YouTube Channel | YouTube channel
- Social Business Engine website
There are TWO WAYS you can listen to this podcast with Frog’s Leap Winery.
You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.
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P.S. We’re going all organic in next week’s podcast with the organic supermarket chain Whole Foods Market.
