Measure Results From Revenue Backwards
In this episode I interview Andrew Davis in a spirited discussion focused on data driven marketing. Andrew is the best selling author of Brandscaping (one of my all time favorite business books) and an in-demand keynote speaker.
Andrew keynoted Content Marketing World 2014, where he sported his orange pants. If you’ve never seen Andrew speak, you need to find a conference where he is scheduled. He has a way of entertaining while he inspires you with his thought provoking observations, research and storytelling. Andrew has been deservedly touted as a “marketing professional without equal, part entertainer, part evangelist and all educator.”
In this episode Andrew and I discuss methods for measuring data in a social business including which KPIs really matter. Andrew shares a story from his book of a company who measured an unplanned outcome, much to their delight. And, you’re going to love Andrew’s advice on how business could be conducted differently.
Andrew inspires audiences around the world in his speeches. Tune in to this podcast to get your dose of “Andrew Davis inspiration.” Some people refer to this as “being Drewed.”