How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process

VengresoContent Marketing How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process
How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process

How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process

Stop the random social selling—Use sales KPIs to measure your team’s success.

There’s a lot of truth in the old saying, “You Can’t Manage What You Can’t Measure.” The use of Key Performance Indicators (KPIs) is vital to the success of most sales activities, but especially for LinkedIn. If you aren’t defining and communicating clear expectations of both the activity and results, you will simply get random acts of social. Before you begin establishing your team’s sales KPIs, consider three things:

Decide the outcomes you want before establishing your team’s #salesKPIS. @BrynneTillman has more tips!Click To Tweet

There are many social selling KPIs that can be tracked and measured. Here are five specifically focused on LinkedIn, which, if implemented correctly, will have an immediate impact on guiding your reps to focus on the activities proven to convert to business:

1. Growing Their LinkedIn Network with the Right Stakeholders – This KPI is simple to measure, yet powerful. It provides insight into whether or not your reps’ activities are targeting the right connections.

Sales leaders: Stop your team's random #socialselling madness— It’s time 2 set #KPIs! @BrynneTillmanClick To Tweet

2. Converting New Connections to Phone Calls and/or Appointments

3. Getting Engagement on Shared Content that Converts to New Connections

4. Client Referrals to Appointments

BONUS: Download 5 LinkedIn Templates that Get Engagement and Results!

5. Number of Introduction Requests to a LinkedIn Connection that Convert to Phone Calls

These 5 Linkedin #SalesKPIs are likely to enhance your reps’ #socialselling activities. @BrynneTillmanClick To Tweet

These are just five of the many sales KPIs available for sales leaders to measure. Want to discuss your team’s specific goals? Let’s set up a call. Whether or not we decide to work together, I’m confident our call will offer insights to significantly impact your social selling initiatives. Here is a LINK to my calendar, please pick a time that works best for you.

Social Selling Virtual Boot camp by Vengreso 930x189

Brynne Tillman

Brynne Tillman is a strategic advisor to Vengreso. Our focus at Vengreso is to help bring a tactical application of social selling to sales teams to be seen as subject matter experts, gain access to more qualified buyers, and convert connections to phone calls. Questions about how to leverage LinkedIn or digital prospecting to grow your business? Connect with us here or shoot us an email to [email protected] and we will be happy to offer some guidance.

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