Hand Pointing at LinkedIn KPI

How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process


Stop the random social selling—Use sales KPIs to measure your team’s success.

There’s a lot of truth in the old saying, “You Can’t Manage What You Can’t Measure.” The use of Key Performance Indicators (KPIs) is vital to the success of most sales activities, but especially for LinkedIn. If you aren’t defining and communicating clear expectations of both the activity and results, you will simply get random acts of social. Before you begin establishing your team’s sales KPIs, consider three things:

Decide the outcomes you want before establishing your team’s #salesKPIS. @BernieBorges has more tips! #SellingWithLinkedIn #SalesClick To Tweet

There are many social selling KPIs that can be tracked and measured. Here are five specifically focused on LinkedIn, which, if implemented correctly, will have an immediate impact on guiding your reps to focus on the activities proven to convert to business:

1. Growing Their LinkedIn Network with the Right Stakeholders – This KPI is simple to measure, yet powerful. It provides insight into whether or not your reps’ activities are targeting the right connections.

Sales leaders: Stop your team's random #socialselling madness — It’s time to set #KPIs! @BernieBorges #DigitalSelling #LinkedInClick To Tweet

2. Converting New Connections to Phone Calls and/or Appointments

3. Getting Engagement on Shared Content that Converts to New Connections

4. Client Referrals to Appointments

BONUS: Download 5 LinkedIn Templates that Get Engagement and Results!

5. Number of Introduction Requests to a LinkedIn Connection that Convert to Phone Calls

These 5 Linkedin #SalesKPIs are likely to enhance your reps' #socialselling activities! #SalesLeadership #SalesTips @BernieBorgesClick To Tweet

Achieve Better Outcomes With a Digital Selling Program

These are just five of the many sales KPIs available for sales managers to measure. But when you do, you could use the findings to improve your sales strategy. You are also equipped with quantitative insights on how to effectively coach your team to better success. 

Achieve higher win rates with your sales team. Read our 10-Steps to Launching a Digital Sales Program to learn how.

Table of Contents

Copy + Paste is such a waste.

As your personal productivity app, FlyMSG automates the written word by removing the time drain it takes to find, copy, paste or write messages with just a few short keystrokes.
Add FlyMSG to Chrome. It's Free!