How To Increase Sales by 80% and Deal Size by 40% Year Over Year with Chris Merritt, Episode #59

How To Increase Sales by 80% and Deal Size by 40% Year Over Year with Chris Merritt, Episode #59


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One of the fastest ways to increase sales revenue is to increase average deal size. The problem is, it’s not such an easy thing to do. But it’s exactly what the team at Cloudflare did. They increased their average deal size by 40% year-over-year which was a major contributor to their 80% year-over-year growth as a company. On this episode, I’m speaking with Chris Merritt, Chief Revenue Officer of Cloudflare and one of the Top 100 Global Sales Leaders announced by Modern Sale Magazine. I had to know the details of how Cloudflare has grown so rapidly and Chris openly shared them with me. Listen to this episode of #SellingWithSocial now!

Learn how to #IncreaseSales by 80% & average deal size by 40% year over year. Chris Merritt of @Cloudflare shares how they did it. Listen to this episode of #SellingWithSocial with @M_3Jr. #LS2018 #Sales #SocialSellingClick To Tweet

This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.

3 Keys to 80% Growth: A Strong Product, The Right Timing, and A Great Team

When I asked Chris the secret to how he led the Cloudflare team to achieve 80% year-over-year growth he attributed their success to 3 primary things. Number one: A strong product. As a customer of Cloudflare, I can attest that the services they provide to Vengreso are top-notch. Number two: The right timing. While there is no way to manufacture the right timing, sales and product teams can keep a close eye on markets trends and make adjustments that meet the emerging needs they see. Number 3: A great team. Chris says the team atmosphere and culture of success at Cloudflare enabled them to work together in uncommonly efficient and productive ways that fueled the kind of growth the company has experienced. Chris doesn’t hold back in sharing the details in each of these areas, so make sure you take the time to listen.

Find the Use Cases Your Customer Is Trying To Solve and Go After Them

Once a company gets its product or service dialed-in and customers are enjoying their experience it’s very common for that company to start to coast. But Chris shares how the team at Cloudflare did exactly the opposite. They began asking even more questions of their existing customers to discover more use cases for their software. He calls it “expanding their product footprint” and it is one of the things that enabled them to grow rapidly and increase their deal size over time. Chris talks extensively in this conversation about use cases as sales tools and how to leverage them to the greatest benefit. If you are sales professional or in product development, don’t miss this one.

Want to grow #sales? Find use cases your #customer are trying to solve and go after them. Listen to this episode of #SellingWithSocial with Chris Merritt of @Cloudflare & @M_3Jr. #LS2018 #SocialSellingClick To Tweet

This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.

Deal Size: How Sales Professionals Can Have The Confidence To Ask For More

As Chris and I spoke about the steps the company had to go through to increase their average deal size, he told a story most sales professionals or founders can relate to. He said that when a company initially launches their product, the sales team is hesitant to ask for larger orders simply because the product hasn’t been proven yet. Will people like it? Is it really going to do what customers need it to do? But once the product is established and customers are finding that it does solve their problems, confidence grows and the sales team begins riding the wave of success. That not only breeds the confidence needed to ask for more in sales conversations, it also enables sales professionals to have confidence in new iterations of the product or verticals that come out later on. Chris has so much insight into the dynamics of rapid growth, and shares them openly on this episode.

Leveraging Customers To Speak On Your Behalf As Advocates

Most sales organizations do a poor job of securing customer testimonials. Chris says that everyone in the company needs to strive to make their customers highly successful with their product or service. It’s the more-than-satisfied customer experience that creates customer advocates. Customers will endorse what they believe in, so it is the job of everyone in the company to make them believe in their product or service. You can’t argue with success, and Chris has led his team to an amazing amount of it. He knows what he’s talking about, so discover how to turn your customers into advocates, on this episode of Selling With Social.

Need customer endorsements? Chris Merritt of @Cloudflare says it starts with making them highly successful with your product or service. Listen to this episode of #SellingWithSocial with @M_3Jr. #LS2018 #SocialSelling #SalesClick To Tweet

Outline of This Episode

  • [1:30] Introducing Chris Merritt – Chief Revenue Officer of Cloudflare
  • [4:53] 80% year over year growth. How did that happen?
  • [6:54] Advice for those with vision but selling as an underdog
  • [11:59] The power of bringing customers into the product improvement process
  • [15:41] The secrets to scaling a great team and creating a culture of success
  • [21:05] Growing deal size 40% through more use cases and expanding product footprint
  • [25:29] The confidence to ask for more: overcoming the mental blocks
  • [27:14] Making the customer highly successful yields customer references and referrals

Resources Mentioned

The 10th Annual AA-ISP Leadership Summit – April 3-5, 2018 – use the code “Leadership 1095”


Connect with Mario!

Subscribe to Selling With Social

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Join Mario at The 10th Annual AA-ISP Leadership Summit – April 3-5, 2018 – and use the code “Leadership 1095” to get a Vengreso-only discount

Click to Tweets:

Our guest Chris Merritt says 80% YOY growth @Cloudflare comes from a strong product, the right timing, & a great team. Learn to leverage all 3 on this episode of #SellingWithSocial with @M_3Jr. #LS2018 #SocialSelling #SalesClick To Tweet
Bigger deal size is one of the easiest ways to increase #sales revenue. In this episode of #SellingWithSocial, @M_3Jr asks his guest, Chris Merritt of @Cloudflare how to ask for more. LIsten now! #LS2018 #SocialSellingClick To Tweet


10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
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