How to Improve Your Sales Strategy with Omnichannel Prospecting

VengresoBlog Post How to Improve Your Sales Strategy with Omnichannel Prospecting
Businesswoman in her office. She sitting at the desk and talking on the phone - prospecting

How to Improve Your Sales Strategy with Omnichannel Prospecting

There’s a constant debate in the sales world today, and I’m sure you’ve heard about it – Cold Calling vs. Digital Prospecting. While it’s fun to “duke it out,” most discussions usually end up with the two parties agreeing that there needs to be a combination of prospecting for sales success.

One thing that over 40% of salespeople agree on is that prospecting is the most challenging part of sales, according to research from HubSpot.

There are a lot of options out there – email, phone, social media, video calls, text messages, advertising, etc. How do you decide which to use to prospect effectively? In this video, Mark Hunter, The Sales Hunter, and Vengreso CEO Mario Martinez Jr. discuss the omnichannel approach to sales prospecting. In 2018 is there really another way to do it? Keep reading or watch the video to learn more.

According to @HubSpot research, 40% of salespeople agree that #prospecting is the most challenging part of sales. @M_3Jr and @TheSalesHunter found a solution through the Omnichannel approach. #DigitalSelling #SocialSellingClick To Tweet

Omnichannel Prospecting for Sales Success

So, what is omnichannel prospecting? Mark says it means you “have to use every strategy, every tool out there (to connect with prospects) because people respond to different messages.”

Even if you’re old school, and you LOVE the telephone and cold calling, you still need a digital presence. Whether you’re communicating with your connections online or not, your customers are searching for information there and looking at your profiles. They’re also likely to be deciding if they want to take your call, schedule a meeting with you, or turn down your request.

Modern sellers can’t rely on digital selling alone. If you’re feeling intimidated by the phone and would rather send a cold email to your next lead, it’s time to get over your fears and add the phone to your prospecting methods.

Video is another option that can be intimidating in the beginning, but it’s something many buyers prefer. In fact, 59% of senior executives say they would rather watch a video than read a post.

Creating new sales opportunities means making new connections. Leverage all the tools available to you for an omnichannel approach to prospecting that today’s buyers are receptive to.

What is omnichannel prospecting? @TheSalesHunter explains in his interview with @M_3Jr. #SocialSelling #Sales #ProspectingTipsClick To Tweet

Looking for ways to update your LinkedIn Profile so you can connect with more prospects? Read The Ultimate Guide to LinkedIn Profiles for Sales Professionals – it’s ungated!


Meaghan Alvarado

Meaghan Alvarado is one of Vengreso's freelance social media and content writing masters. She participates as a valuable member of our social media client content writing team, managed employee advocacy, and video marketing programs. Her more than ten years of experience in sales and digital marketing afford her the business acumen and insights to communicate our messages effectively with amazing results. In her spare time, you can find her practicing or teaching yoga, or watching Shark Tank alongside her husband and three dogs.

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