Do you know how to attract customers using content? There are a few tips you can follow to grab the attention of your buyers when sharing content for sales. But first, you’ll want to start by optimizing your LinkedIn Profile.
In this Vengreso Testimonial from Natasha Prusa, Sales Development Representative at Conversica, you’ll hear her insights into how an optimized LinkedIn Profile can get you in front of the right people and make them feel comfortable to reach out to you. Watch the short one-and-a-half-minute video or keep reading to understand why you should be sharing content and to learn Natasha’s tips on boosting your SSI score.
Grab the attention of your buyers with content & an attractive LinkedIn Profile! @natasha683 of @MyConversica shares how w/ the techniques she learned from Vengreso's #SellingWithLinkedIn workshop. #DigitalSelling #ContentMarketingClick To TweetWhy Content Helps Attract Customers
During Vengreso’s recent two-day Selling with LinkedIn workshop for Conversica, CEO Mario Martinez Jr. and CSO Kurt Shaver discussed how to use LinkedIn Sales Navigator to attract more prospects and close more deals.
A big part of attracting customers on LinkedIn is having your Profile optimized for your prospective buyers’ search queries. Keep in mind, the first thing that usually pops up when someone Googles your name is your LinkedIn Profile!
In addition to search optimization, sharing content on LinkedIn is a great way to grab the attention of your buyers. Writing a post and using LinkedIn hashtags makes your content that much more discoverable.
Sharing content on LinkedIn also helps people get to know you, portrays a level of expertise in the content you’re sharing and makes you more approachable. Regularly distributing content on LinkedIn (with thoughtful insights) allows you to engage your connections and attract customers.
Boosting Your SSI Score
With an SSI Score of 82, Natasha had a great recommendation for increasing your own score, which she shared with David Goad during the workshop. Her advice is to reply when someone engages with your content on LinkedIn. Thank them for commenting and ask questions to keep the conversation going. Just like with Facebook and other social media algorithms, more engagement is beneficial for your visibility on the platform.
With an SSI Score of 82, @natasha683 of @MyConversica had a great recommendation for increasing YOUR score! She shared it w/ @davidgoad after attending Vengreso's #SellingWithLinkedIn workshop. See it here. #Sales #SocialSellingClick To TweetIs your LinkedIn Profile optimized to attract customers?
As mentioned at the beginning of this post, you’ll want to optimize your Profile before going all-in with sharing content. Learn how Vengreso can help you to transform your LinkedIn Profile into a resource with a LinkedIn Profile Makeover.
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.