Learning How to Attract Customers Using Content at Conversica
Do you know how to attract customers using content? There are a few tips you can follow to grab the attention of your buyers when sharing content for sales. But first, you’ll want to start by optimizing your LinkedIn Profile.
In this Vengreso Testimonial from Natasha Prusa, Sales Development Representative at Conversica, you’ll hear her insights into how an optimized Profile can get you in front of the right people and make them feel comfortable to reach out to you. Watch the short one-and-a-half-minute video or keep reading to understand why you should be sharing content and to learn Natasha’s tips on boosting your SSI score.
Why Content Helps Attract Customers
During Vengreso’s recent two-day Selling with LinkedIn workshop for Conversica, CEO Mario Martinez Jr. and CSO Kurt Shaver discussed how to use LinkedIn Sales Navigator to attract more prospects and close more deals.
A big part of attracting customers on LinkedIn is having your Profile optimized for your prospective buyers’ search queries. Keep in mind, the first thing that usually pops up when someone Googles your name is your LinkedIn Profile!
In addition to search optimization, sharing content on LinkedIn is a great way to grab the attention of your buyers. Writing a post on LinkedIn and using hashtags makes your content that much more discoverable.
Sharing content on LinkedIn also helps people get to know you, portrays a level of expertise in the content you’re sharing and makes you more approachable. Regularly distributing content on LinkedIn (with thoughtful insights) allows you to engage your connections and attract customers.
Boosting Your SSI Score
With an SSI Score of 82, Natasha had a great recommendation for increasing your own score, which she shared with David Goad during the workshop. Her advice is to reply when someone engages with your content on LinkedIn. Thank them for commenting and ask questions to keep the conversation going. Just like with Facebook and other social media algorithms, more engagement is beneficial for your visibility on the platform.With an SSI Score of 82, @natasha683 of @MyConversica had a great recommendation for increasing YOUR score! She shared it w/ @davidgoad after attending Vengreso's #SellingWithLinkedIn workshop. See it here. #Sales #SocialSellingClick To Tweet
Is your LinkedIn Profile optimized to attract customers?
As mentioned at the beginning of this post, you’ll want to optimize your Profile before going all-in with sharing content. Learn how Vengreso can help you to transform your LinkedIn Profile into a resource with a LinkedIn Profile Transformation.