Subscribe to Social Business Engine
Apple Podcasts |Stitcher |Google Play
Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it’s happening. Nexidia Analytics enables brands to unlock the untapped value inside the massive amounts of unstructured audio they possess – mostly phone conversations between customers and sales agents. By utilizing their analytics technology, they are able to better understand what’s really being said by their customers, what products are really selling and not selling, and most importantly, why. As a result, the brand can identify opportunities to cross-sell, upsell, and increase operational efficiency and new business opportunities.
If this sounds too good to be true, wait till you hear the real-world examples Rachel shares about how their analytics is enhancing sales for real customers.
Leverage #analytics to understand your unstructured #data and enhance #sales. Join @BernieBorges #CMO of Vengreso and his guest, Rachel Stuve of @Nexidia on this episode of @SBEngine. 🎧 Listen! 🎧 #SBEShow #SocialSellingClick To TweetThe Social Business Journal Volume 11 is a case study in Savvy Social Selling the SAP Way. This case study is available for download without a form to complete – it’s ungated – just click to open the PDF in your browser at www.Vengreso.com/sap.
How Neuro Phonetic Speech Analytics Can Enhance Your Sales
For years companies have been answering customer service calls, inbound sales calls, and conducting surveys to discover how prospects and customers actually feel about their products. But until now the findings have been entirely dependent on what the employee on the phone line understood the customer to mean. No more.
NICE Nexidia has developed a technology – Neuro Phonetic Speech Analytics – that can analyze the actual sounds of the language contained in recorded phone calls and related data, interpret it accurately, and convert it into searchable data. Can you imagine the sales implications of that kind of data? Listen to this episode to hear Rachel Stuve describe actual customer experiences that demonstrate how this data analytics is being used to enhance sales in amazing ways.
Demonstrating The Effectiveness Of Nexidia’s Solution
What’s the best way to experience the effectiveness of a technology solution that promises to increase and enhance your company’s sales process? How about a “proof of concept” demonstration using your own data?
Rachel Stuve explains how NICE Nexidia uses the unstructured data of prospective customers to demonstrate how powerfully their analytics service is, and how the use of that data can increase sales conversions by 50%. Listen to hear the entire story and to understand how this technology enables brands to get a 360 view of their customer’s buying journey.
Do you have a 360 degree view of your customer’s #sales journey? You can. Join @BernieBorges #CMO of Vengreso and Rachel Stuve of @Nexidia on this episode of @SBEngine. 🎧 Listen! 🎧 #SBEShow #SocialSellingClick To TweetTaking The Human Interpretation Of Data Out Of The Sales Equation
It is all too common for misperceptions to happen in customer-facing sales interactions. We humans don’t always hear what we think we hear and we don’t always notice the deeper issues behind the words customers or prospects say to us. The result is that sales conversations, surveys, and customer service calls wind up with conclusions about customers that are not always accurate.
The shining strength of the NICE Nexidia technology is that it interprets audio sales conversations. The detailed things customers and prospects actually say can be analyzed in ways that enable real issues and objections to be identified and effectively addressed. The Nexidia system supplies sales prompts to salespeople from the data it has analyzed, enabling them to inject deeply relevant responses into the sales conversation, oftentimes resulting in as much as a 4X increase in effectiveness. Rachel shares more details about how the system works and explains why it’s so effective, on this episode.
Understand The Customer Journey To Provide a 50% Increase In Conversions
What impact would it have on your sales team’s conversations if you were able to pull together data from every angle of a customer’s buying journey? If you take the time to consider the question on even an elementary level you’ll understand that data of that kind would give you an incredible sales advantage. You’d be able to speak to your prospects in ways that take into account everything they’ve experienced in their sales journey and speak directly to them, where they are in their relationship with your brand.
NICE Nexidia enables that 360-degree view of the customer’s buying journey to be yours through their Neuro Phonetic Speech Analytics platform. Bernie’s guest on this episode, Rachel Stuve explains how the system works, provides two real-life use cases to demonstrate how powerfully it enhances sales, and reveals how you can make profitable use of the unstructured data that’s been sitting in your computer servers for years to increase sales conversions. Don’t miss this episode!
Understand your customer’s #sales journey for a 50% increase in #conversions. Find out how with @BernieBorges #CMO of Vengreso and Rachel Stuve of @Nexidia on this episode of @SBEngine. 🎧 Listen! 🎧 #SBEShow #SocialSellingClick To TweetFeatured on This Episode
- www.NICE.com/analytics
- Connect with Rachel on LinkedIn
Outline of This Episode
- [0:30] Bernie’s overview of what you’ll learn on this episode.
- [2:40] What does NICE Nexidia do? Rachel’s role at the company
- [5:49] The core technology behind what NICE Nexidia is able to do
- [8:46] What Nexidia analytics provides to customers: a proof of concept approach
- [11:48] How sales departments are supported by the analytics provided
- [14:24] A real life customer use case: using analytics to get a 4X gain on revenue in 1 year
- [18:15] A 360 degree understanding of the customer’s journey
- [25:42] Structuring unstructured data to make it useful and powerful
Resources & People Mentioned
The Social Business Journal Volume 11 is a case study in Savvy Social Selling the SAP Way. This case study is available for download without a form to complete – it’s ungated – just click to open the PDF in your browser at www.Vengreso.com/sap.
- The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr
Connect With Bernie and Social Business Engine
- https://www.facebook.com/socialbusinessengine/
- https://www.linkedin.com/in/bernieborges/
- https://twitter.com/bernieborges
- https://twitter.com/sbengine
Subscribe to Social Business Engine
Apple Podcasts |Stitcher |Google Play
There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.
This podcast originally appeared on Social Business Engine
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.