Categories
LinkedIn Training

LinkedIn Sales Training Works for All Types of Salespeople

Learn how LinkedIn sales training benefits various types of salespeople, leaders and the unique ways those sellers can benefit from LinkedIn sales training.

After 10,000 hours of LinkedIn sales training, I’ve worked with a lot of different types of salespeople. Here are three types of sellers and the unique ways they benefit from LinkedIn sales training.

Who Benefits from LinkedIn Sales Training?

Corporate Sales Team

A company with over 30,000 employees hired me to train a new group of digital salespeople (inside sales). Like many companies, this company is expanding its investment in inside salespeople. As technologies like email campaign tools, video conferencing, and social networks have improved, this company is taking advantage of these digital tools to augment their field-based sales force with a less costly inside sales team.

Some of the unique benefits of LinkedIn sales training for large corporate teams are:

[clickToTweet tweet=”Marketers luv it when sellers learn #SocialSelling because it amps content sharing #InboundMarketing” quote=”Marketers love it when sellers learn #SocialSelling because it amps content sharing #InboundMarketing”]

Association Members

As information has become easier to access via the Internet, many trade associations are struggling for ways to bring value to their members. One way is via education. That’s why a leading insurance association launched a four-week virtual LinkedIn training course to help its agent/broker members grow their businesses.

Some of the benefits of training association members are:

The Public

For the millions of salespeople, consultants, entrepreneurs and other professionals that are not part of a big company or a trade association, virtual LinkedIn sales training makes sense. That’s why we’ve created a social selling training program that combines on demand modules with live training and coaching. In my last public LinkedIn training in February, participating industries included:

– Banking
– Business Supplies and Equipment
– Computer Hardware/Software
– Consulting
– Franchise Sales
– Insurance & Employee Benefits
– Marketing and Advertising
– Telecommunications/IT

[clickToTweet tweet=”LinkedIn is a powerful tool for finding & connecting with B2B decision makers. #SocialSelling” quote=”LinkedIn is a powerful tool for finding & connecting with B2B decision makers. #SocialSelling”]

Some of the benefits of training individuals are:

LinkedIn Sales Training Combines Personal Branding and Digital Prospecting

Here is what one participant said about the LinkedIn Recommendations lesson from the first session on “How to Upgrade Your LinkedIn Profile”:

“My favorite part of the training was getting some recommendations from customers. They said nice things about me and, along with enhancing my credibility with prospects, it makes me feel good knowing my customers appreciate me.”

 

 

By Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

Leave a Reply

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.