LinkedIn is always adding updates to offer new ways of connecting with other business professionals, such as last year’s LinkedIn Find Nearby feature. The latest update to roll out is the ability of tagging photos.
In the below video with Vengreso CEO Mario Martinez, Jr., you’ll hear LinkedIn tips to make the most of this new feature. Watch the video or keep reading to learn how it works and how you can use it to engage your prospects and customers.
[vc_row][vc_column][vc_video link=” https://youtu.be/hyIBuWwTLSw “][/vc_column][/vc_row]#LinkedInTip: Use the tagging photos feature to connect and engage with your buyers. #DigitalSelling #SocialSelling @M_3JrClick To Tweet
LinkedIn Tips for Tagging Photos
Anyone who has a Facebook or Instagram account should be familiar with photo tagging by now. The process of tagging another user in a LinkedIn photo is pretty simple. Click anywhere on a photo and start typing the name of the person you want to tag. The individual will, of course, get notified that they were tagged in a photo.
We’re not recommending that you abuse the feature and start tagging prospects in photos that are not relevant to them, but you could tag someone to create awareness. Here are a few other examples of when you may want to tag someone in a photo.
- If the photo is about a scheduled webinar you’re hosting, and you want to let them know about it.
- If you’ve recently launched an eBook or blog post round up, you can tag people who contributed to the project.
- If a thought leader inspired you to write a blog post or go to an event, you might want to think about tagging them in a related photo.
LinkedIn has also given us the option to add alt text to images. In case you’re not familiar with alt text (a.k.a. alt attributes or alt descriptions), it’s used for accessibility and search engine optimization. Visually impaired users use alt text to understand what an image is about, so you’ll want to use it to describe the photo. In Mario’s example, he used the webinar name and company name.
Can you think of any creative ways to use LinkedIn’s feature for tagging photos to connect with prospective buyers? Let us know in the comments below.
Also, be sure to check out these 10 LinkedIn tips that will help you achieve sales success and our LinkedIn Premium guide to learn the difference between a LinkedIn Free vs. Premium account and how it allows you to grow your revenue!When should you tag your prospects on a photo you shared? Check out this #LinkedInTip from #DigitalSales evangelist @M_3Jr. #Sales #SellingWithLinkedInClick To Tweet
LinkedIn 101 – Share Content with Your Connections!
More than one-third of the 862 B2B sales professionals surveyed for Vengreso’s State of Digital Selling with LinkedIn Report does not share any content with their LinkedIn network. Are you missing out on this significant opportunity to build relationships with your prospects and customers? Download the report now to learn the 10 actions sales leadership needs to take to increase win rates for their team.