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Measure Marketing Results or Die


Marketing of any kind requires that we measure results. That’s nothing new.  In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

The true cost of most marketing activities is the cost per (fill in the blank).  In most B2B scenarios the measurement is the cost-per-lead.

What marketing activities do you measure that can be attributed to lead generation? In outbound marketing we measure tactics such as the cost of trade show leads, advertising leads and cold call leads. In inbound marketing, aka Internet marketing, we measure cost per lead.

Sometimes we read data that supports the obvious and we say “duh” I knew that! No matter how compelling the data we react as if we already knew that. Here’s some recent data worth digesting:

Marketing tactics must be measurable. It’s been argued that social media marketing is difficult to measure. I argue that if you look at your marketing on the web as just that, marketing on the web, you can identify metrics that satisfies the CEO.  The granularity of some metrics is not as important as the bottom line. What does it cost to produce a lead from the web, from a trade show, from a cold call, from an advertisement?

When managing marketing budgets in a tight economy you must focus on the marketing activities that produce results you can measure. You need marketing software, analytics software and a close eye.

Bernie Borges

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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