Last July 2015, I wrote a blog post titled “EXTRA! EXTRA! GET YOUR LINKEDIN SSI Score.” Fast-forward one year and the main question coming from sales representatives and leaders to me as a Social Selling Trainer, is “how do I raise my LinkedIn Social Selling Index Score (SSI)?” In this VLOG series, I will take you through the four components which make up your SSI and discuss how you can increase your score within each of those four parts.
Many wonder though – How did LinkedIn come up with the metrics which govern the SSI? Interestingly the SSI was developed as a direct result of a study completed with over 4,000 B2B sales reps from Q4 2014 (later updated in 2015). In the study, LinkedIn asked respondents how they performed against Q3 quota targets. They then came up with a list of all of the top performing reps and reviewed what each top performing respondents LinkedIn activity and engagement looked like. Subsequently, LinkedIn developed the SSI based upon the top performing players trends, activities and engagement. In my opinion, this was a very methodical and theoretical approach to mimicking top performing behavior. And yes I do wholeheartedly support the SSI formula and methodology. I have personally witnessed a direct correlation between top performers and top SSI earners.
In this first part (1 of 4) – we will cover – “Establish your professional brand” and how to increase this portion of your score. Each of the four parts receives 25 points to make up a full 100 points. LinkedIn will say anyone with a 70 and above is doing good. However, trainee’s from my program are doing “good” if they achieve 80 points and above. Listen in as I describe the four things you can do to raise this portion of your score – Establish your professional brand. This part is an area in which you could easily achieve 25/25 points too!
You don’t want to miss my subsequent videos of Raw and Unfiltered, Raise Your Social Selling Index Parts 2-4. Subscribe to our YouTube Channel to receive valuable tips on Social Selling, Sales Motivation and Leveraging your LinkedIn Profile to shatter sales results!
Learn more how you, your marketing department or sales department can leverage the power of LinkedIn to generate leads that convert into sales. Schedule a free, no commitment call with me today to learn strategies and insights you can begin using immediately to see results. You can view my available times to speak on my calendar here. Select a time that is best for you, and I look forward to discussing with you how social selling can take your business to the next level.