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Marketing leaders across the globe have a challenging job – to help their marketing teams remain aligned with company goals and contribute to bottom-line results. It’s a tall order and one that is becoming increasingly more complex as technology saturates every area of business. On this episode of Modern Marketing Engine, Bernie speaks with Heidi Melin, Chief Marketing Officer at Workfront. She and the team at Workfront are enabling teams across all industries to do their best work through their platform for enterprise work management.
Listen to hear the findings of the 6th annual Workfront 2020 State of Work Report. Heidi and Bernie dive deep into one particular finding – that work is getting in the way of work – and discuss how to address it.
What is the state of work in 2020? Especially when it comes to the work #marketing leaders are doing? Join Vengreso #CMO @BernieBorges and guest @HeidiMelin of @Workfront for this episode of the @MMEnginePodcast. 🎧 Listen! #Leadership #B2BMarketingClick To TweetWork Is Harder And More Complex Than Ever Before
One of the biggest conclusions of this conversation is that the way work gets done has changed significantly, and will continue to change as technology advances. There are more opportunities for optimization and integration than ever before – but with them comes the possibility of confusion, distraction, delay in meeting project deadlines and unfulfillment among staffers.
The 2020 State of Work Report reveals 4 key themes
- Employees are engaged and want to make a strategic impact on the business
- Work is getting in the way of work (a recurring theme over the past 6 years)
- Technology can help – but it has to be the right technology
- Employees feel accountable, but not always aligned
In this conversation, Bernie and Heidi dive into the most concerning of these issues – that work is getting in the way of actual work being done. Listen to hear Bernie and Heidi discuss how you can help your marketing team overcome obstacles to real work so they can accomplish the things that really matter.
How Is Work Getting In The Way Of Actual Work – For Marketers?
The 2020 State of Work Report reiterates a trend that’s been happening for all six years of this report’s availability. Workers report that they are only spending 40% of their time doing the work they were hired to do. That means 60% of the time they are doing tasks that are not directly related to their job description.
How can that be the case? Because workers are becoming consumed by tasks that are not vital to the primary focus of their role. What are the things that are taking up so much of their time?
- Wasteful meetings (driven by poor alignment mechanisms)
- Excessive email
- Excessive oversight
Listen to learn how marketing leaders can address this startling trend.
Did you know #work is getting in the way of actual work? That’s from the 2020 State of Work Report. Join Vengreso CMO @BernieBorges and @HeidiMelin of @Workfront, on this episode of @MMEnginePodcast. 🎧 Listen! #DigitalSelling #marketingClick To TweetHow Marketing Leaders Can Help Their Teams Do The Things That Matter
Marketing leaders can help their teams improve the quality and effectiveness of their work by directly addressing the 40/60 split explained in the 2020 State Of Work Report. They should begin by asking a simple question:
How is work currently getting done in the organization?
Heidi says that the work team members do needs to be viewed as a “Tier 1” asset and given the attention that goes along with that priority. It’s an approach that will bring many things to light – the need for tier 1 work tools is among them. Listen to hear more!
5 Ways Marketing Leaders Can Improve The Quality Of Their Team’s Work
When you consider that 60% of the work getting done (including by marketers) is not directly related to the role workers were hired for, it begs the question what can marketing leaders do about it? Heidi suggests these 5 ideas…
1 – Improve goal setting strategies and practices
2 – Break your team into smaller, streamlined teams
3 – Increase specialization among team members
4 – Set realistic time limits for projects and prioritize to meet them
5 – Better manage workforce and workflow through better software and integrations
Listen to hear how these suggestions can contribute to greater success with your team’s ability to get work done. You’ll also learn how you can download your own copy of the 2020 State of Work Report from Workfront.
5 ways #marketing leaders can improve the quality of their team’s work. Join Vengreso #CMO @BernieBorges and @HeidiMelin of @Workfront, on this episode of @MMEnginePodcast. 🎧 Listen! #MarketingLeadership #ManagementClick To TweetFeatured on This Episode
- Workfront – Where Heidi Melin serves as Workfront CMO
- Heidi Melin on LinkedIn
- Heidi Melin on Twitter: @HeidiMelin
Outline of This Episode
- [3:56] Why Workfront produces the annual “State of Work” report
- [5:15] The 4 key takeaways from the 2020 report
- [7:20] What do modern marketers mean when they say work gets in the way of work
- [19:25] How setting time limits can help with the optimization of work time
- [21:50] The virtual workforce creates more complexity within a marketing team
Resources & People Mentioned
- Previous episode featuring Workfront’s CEO – Alex Shootman
- BOOK: Done Right
- Workfront’s 2020 State of Work Report
- ZDNet article mentioned in the podcast
- Slack
- Jira
- Netsuite
- Oracle
- SAP
- Salesforce
- Vengreso’s State of Digital Selling Report
- The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr
Connect With Bernie and Modern Marketing Engine
- https://www.Facebook.com/modernmarketingengine/
- https://www.linkedin.com/in/bernieborges/
- https://twitter.com/bernieborges
- https://instagram.com/bernieborges
- https://Twitter.com/MMEnginePodcast
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10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.