Modern Marketing Engine Podcast
Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?