Modern Marketing Engine Podcast
The Sales Messaging Playbook that Converts Prospects to Conversations
Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference
My B2B Podcasting Strategy
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
How Internal Communication Drives Marketing ROI
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
Modern Marketing Engine Podcast
Modern Marketing Engine Podcast Actionable Insights for the Modern Marketer