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Sales Leadership Social Selling

The Five Steps of Social Selling That Everyone Should Master

Very few professionals have achieved a 99/100 LinkedIn Social Selling Index score. Mario Martinez Jr. is one of those individuals. Mario has been identified as one of the top 10 sales experts worldwide by Rise Global. He is the CEO & Chief Social Selling Champion at Vengreso, where he and his team helps sales professionals leverage their social […]

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Sales Leadership Social Selling

3 Social Selling Techniques that You’re Getting Wrong

According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics and leaders have not. Buyers are now digitally enabled, mobile attached, and socially engaged. They explore, evaluate, and are willing to engage in an entirely new way.” This is the […]

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Digital Selling

Empowering Your Sales Workforce with Social Selling Training

Sales prospecting has taken a hit with 10% or less of executives answering the phone or responding to emails. But that can change says Mario Martinez, Jr., CEO of Vengreso, a social selling training company that helps businesses leverage social networks properly to connect with today’s modern buyer. According to Martinez, to launch a social […]

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Digital Selling

5 Reasons Why Your Buyers Aren’t Responding to You

When you’re scrolling through an online article or your social media feeds, the one thing that consistently catches your eye is visual media—particularly images and video. The reason is simple: We prefer to process content passively, and reading text on the page is not a passive activity. In fact, videos can be processed by our […]

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Sales Leadership

5 Ways to Protect Kids Online from Dangerous and Inappropriate Media Content

When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is a trailer for an R-rated horror film, or an ad for sex lubricants, or a vodka commercial. But these are the types of advertisements we’re all being bombarded with; in […]

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Modern Marketing Engine Podcast Sales Leadership

Forget Social Media Think Social Business

Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.

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Digital Selling

Ending the Debate on Cold-Calling vs. Social Selling

You’ve heard it a thousand times: “The cold call is dead.” And many sales professionals are ready to simply close the door on the cold call era and transform into social selling organizations. But only a small number of people truly understand what social selling is—and if it’s done poorly, revenue and sales can plummet. […]

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Modern Marketing Engine Podcast Sales Leadership

How Monsanto Creates Customer and Employee Advocacy

Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.

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LinkedIn Training

How many LinkedIn Recommendations should I have?

Today’s post is an exciting one.  Here is just one of a few of the LinkedIn training tips we’ll be providing to help you be found and connect with your buyers!  We’ll be discussing how you can use LinkedIn recommendations to increase your search rankings and help potential clients find you faster, thereby leading to more sales […]

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Modern Marketing Engine Podcast Sales Leadership

How to Target Real People Through Social Advertising

Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.

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