On this episode, I’m joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author of “A World Gone Social: How Companies Must Adapt to Survive.”
On This Episode You’ll Discover:
- Why brands should think about “going social”
- Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years
- The difference between being a B2B and B2C social business
- Why B2B companies should be using social to source top talent
- The importance of trusting your employees to build their own personal brands
- Examples of a big brands that turned bad customer service into great publicity (and one that totally flubbed it)
- Why companies unwilling to embrace social business are destined for extinction
- Why being nimble is vital to success
- “Culture is everything”
Featured On This Episode:
- Ted Coiné on Twitter
- Ted Coiné on LinkedIn
- Ted’s book A World Gone Social, co-authored with Mark Babbitt
- Meddle.it website
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Vengreso YouTube Channel | YouTube channel
- Social Business Engine website
- Learn more about Social Selling
I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.
This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.