The Vengreso Story

At the Front Line of the Digital Sales Revolution

The modern buyer has become better at buying faster than the seller has become at selling. A CSO Insights study reveals that sales rep’s quota attainment in 2018 was only 54%. Too many sellers are trying to sell to yesteryear’s buyer. Today’s buyer is on their own journey. The modern buyer requires a modern seller who is a trusted resource.

Our CEO sat in the seat of sales leadership and launched a social selling and video for sales training program he called – a digital sales program. It was so successful that Linkedin invited him to speak to share how he drove 100% rep adoption of digital selling.

His vision led to founding Vengreso. Today, we teach, consult and practice modern digital selling strategies trusted by B2B brands such as CenturyLink, Cisco, Woodruff Sawyer, Conversica and others who partner with Vengreso to help their sales teams increase win rates through digital selling practices.

Our approach to digital selling is Omnichannel. We teach B2B sales reps to engage the buyer through the PVC method: personalization, value and call-to-action. Our training methods include Selling with LinkedIn and Selling with Video.

The Modern Seller Leverages Content to Attract the Modern Buyer

Historically, marketing has focused on delivering marketing qualified leads (MQLs). But, salespeople need content that aligns to the buyer’s journey and empowers the sales team to add value to each phase of the buyer’s journey, resulting in building trust and more conversations.

There has been a rush to train sales teams on “social selling” with a half-baked approach too often through a one-day training event with much of the emphasis on how to use social technology. This approach results in little if any behavior change. Too often, the results have been “meh.”

Digital Sales Transformation Creates More Sales Conversations and Higher Win Rates

Four of the most experienced minds in the digital sales industry decided it was time to redefine the approach to what has become known as social selling.

Today’s savvy sales professional knows that building relationships through social media in our hyper-connected economy is more important than ever. The modern sales pro builds her personal brand every day. With an average of 6.8 decision makers in most Fortune 5000 deals, sellers have to engage buyers one-to-one by building trust, credibility and likeability.

We looked at the dizzying myriad of social selling seminars, webinars, books, blogs, podcasts and courses in the marketplace and said – we can do better…

Our digital sales experts have been heads of sales and heads of marketing in B2B organizations. In the course of our careers, we’ve educated more than 140,000 professionals in modern selling strategies across thousands of companies. We came together to develop and launch a suite of digital sales training and consulting offerings to ensure that you and/or your organization increase win rates through your digital sales practices.

At Vengreso, we are passionate about one thing….Helping sales professionals create more conversations with qualified buyers. More conversations lead to more pipeline, and with proper execution of the techniques we teach leads to higher win rates, which is what every sales leader wants.

In March 2019 we were honored with a distinguished Gold Stevie Award for Best Sales Training Product of the Year.

Our name matches our focus: To help you accelerate sales and grow revenue.

The Digital Sales Ecosystem

We work with individuals and sales teams enabling them to create more conversations with buyers through an Omni-channel digital sales approach. Our 10 Steps to Launching a Digital Selling Program delivers transformative behavior change. Our process requires marketing and sales collaboration to arrange the content needed for sales enablement. We collaborate to create the foundation needed for LinkedIn profiles written through the eyes of the buyer. We teach the skills needed to engage prospects and customers to grow your network, build your personal brand, attract buyers and create more sales conversations.

Our approach to Digital Selling has been delivered to businesses large and small alike through live instruction as well as through on-demand content. We deliver the training and consulting services needed to succeed in every step in the digital sales ecosystem. Here’s an overview:

  • Content for Sales Enablement – we work with the marketing team to identify (and create if needed) the content needed for sales to connect, engage and be a resource to the buyer across their journey.
  • LinkedIn Makeovers – our Profile Writing experts transform your LinkedIn profile from a resume to a sales asset that attracts your buyer because it is written through the lens of your buyer. Available for individuals and for sales teams.
  • Digital Sales Training & Coaching – in our 10 Step Digital Selling Program training is step #7. If this surprises you, all you need to know is that by the time training is scheduled your sales team is eager and excited to participate. Our coaching support helps you with individual questions and situations.
  • Selling with LinkedIn – we teach sales professionals how to develop the cadence to find, engage and connect with qualified buyers on LinkedIn. We offer an On Demand option for individuals and a blended learning option for teams with live instruction and coaching.
  • Content Distribution – our proven approach includes setting up the process flow and tools to enable you to amplify your brand with content and drive leads back into your organization that can be tracked for each rep for proper lead attribution.
  • Selling with Video – we teach your marketing and sales teams why video is a must to engage the modern buyer and teach them how to create video, how to deliver it and how to track actions so you can create more sales conversations.

Why Vengreso?

We are united in our passion to align marketing with sales to impact behavior change for the modern seller. Here’s why you should work with Vengreso.

We’re the only digital sales training and consulting service provider that performs content strategy for sales enablement, LinkedIn makeovers for individuals and teams at scale AND digital sales training…The trifecta for modern selling success.

We’re the only digital sales provider delivering training and consulting on the use of video in your sales strategy.

We’re the most qualified digital selling training provider capable of scaling from small to global sales team.

We are passionate about a diverse workforce, a culture of collaboration and a mindset of disruption for the sake of creating results. Everyone at Vengreso is a practitioner of the strategies we deliver to our clients.

Our founders are award winning authors, speakers and influencers sought out by some of the biggest brands.

When you work with Vengreso you benefit from the collective knowledge, experience and reputation of over 50 cumulative years of digital sales and marketing experience…To empower you to have more sales conversations!