The modern buyer has become better at buying faster than the seller has become at selling. A CSO Insights study reveals that sales rep’s quota attainment in 2017 was only 53%, a five year low. Too many sellers are trying to sell to yesteryear’s buyer. Today’s buyer is on their own journey. The modern buyer requires a modern seller who is a trusted resource.
Social selling has been adopted by some individuals and sales teams but with limited understanding of what it means to be a social seller. Despite increasing investment in social selling by companies of all sizes as well as small business owners and entrepreneurs, there is a lack of results.
Vengreso teaches, consults and practices modern selling strategies anchored in the requirement that marketing and sales must be aligned.
The modern sales professional must have the mindset of a marketer by engaging prospects and customers with relevant content focused on adding value; must have the skillset to use several digital channels effectively to connect and build trust with prospects and customers throughout the buyer’s journey and must know how to use digital tools to maximize efficiency.
Historically, marketing has focused on delivering marketing qualified leads (MQLs), which in itself is good. But, salespeople need content that aligns to the buyer’s journey and empowers the sales team to add value to each phase of the buyer’s journey, resulting in building trust and more conversations.
There has been a rush to train sales teams on “social selling” with a half-baked approach too often through a one-day training event with much of the emphasis on how to use social technology. This approach results in little if any behavior change. Too often, the results have been “meh.”
Four of the most experienced minds in the digital sales industry decided it was time to redefine the approach to what has become known as social selling.
Today’s savvy sales professional knows that building relationships through social media in our hyper-connected economy is more important than ever. The modern sales pro builds her personal brand everyday. With an average of 6.8 decision makers in most Fortune 5000 deals, sellers have to engage buyers one-to-one by building trust, credibility and likeability.
We looked at the dizzying myriad of social selling seminars, webinars, books, blogs, podcasts and courses in the marketplace and said – we can do better…
Our digital sales experts have been heads of sales and heads of marketing in B2B organizations. In the course of our careers, we’ve trained business professionals across more than 2,000 companies. We came together to develop and launch a suite of digital sales training and consulting offerings to ensure that you and/or your organization get a return on your digital sales strategies.
At Vengreso, we are passionate about one thing….Helping sales professionals create more conversations with qualified buyers. More conversations lead to more pipeline, which is what every sales leader wants.
We work with individuals and sales teams enabling them to create more conversations with buyers through an Omni-channel digital sales approach. Our 10 Steps to Launching a Digital Selling Program delivers transformative behavior change. Our process requires marketing and sales collaboration to arrange the content needed for sales enablement. We collaborate to create the foundation needed for LinkedIn profiles written through the eyes of the buyer. We teach the skills needed to engage prospects and customers to grow your network, build your personal brand, attract buyers and create more sales conversations.
Our approach to Digital Selling has been delivered to businesses large and small alike through live instruction as well as through on-demand content. We deliver the training and consulting services needed to succeed in every step in the digital sales ecosystem. Here’s an overview:
We are united in our passion to align marketing with sales to impact behavior change for the modern seller. Here’s why you should work with Vengreso.
We’re the only digital sales service provider that performs content strategy for sales, personal branding makeovers AND social selling training…The trifecta for modern selling success.
We’re the only digital sales provider delivering training and consulting on the use of video in your sales strategy.
We’re the most qualified digital selling training provider capable of scaling from small to global sales team.
We are passionate about a diverse workforce, a culture of collaboration and a mindset of disruption for the sake of creating results. Everyone at Vengreso is a practitioner of the strategies we deliver to our clients.
Our founders are award winning authors, speakers and influencers sought out by some of the biggest brands.
When you work with Vengreso you benefit from the collective knowledge, experience and reputation of over 50 cumulative years of digital sales and marketing experience…To empower you to have more sales conversations!