10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68

10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68


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Digital selling is more than just a trending phrase – it’s the key to success in today’s 21st century B2B sales environment. Brynne Tillman, Chief Learning Officer at Vengreso, is my guest on this episode of #SellingWithSocial. She is one of the most respected industry leaders when it comes to digital selling. Her high level of passion and dedication on the Vengreso team is inspiring. In this conversation she shares 10 steps for success to digital selling and it’s a conversation you don’t want to miss. If you are a sales leader, be sure to give this episode your full attention.

Discover the 10 steps for #DigitalSelling success with guest @BrynneTillman, Chief Learning Officer at Vengreso, on this episode of #SellingWithSocial hosted by @M_3Jr. Listen now! #sales #DigitalSales #SocialMediaMarketing Click To Tweet

What’s the Difference Between Digital and Social Selling?

Digital selling has graduated from the days of Linkedin-only training sessions (aka social selling). While social selling utilizes various social platforms to engage customers, digital selling involves engagement across any digital channel like video, text, social, to name a few. Brynne explains that social selling is actually a sub-component of digital selling. Essentially, uniting both traditional and digital selling components will help move the buyer through the purchasing journey. The ultimate goal for both in leveraging digital selling is to start more conversations with more qualified buyers while keeping 3 main ideas in mind: attract, teach, and engage.

Digital Selling Starts With This Critical First Step

Step 1 of 10 in Brynne’s refined digital selling process is to establish key performance indicators (KPIs). She defined KPIs as quantifiable measures your company can use to determine how well sales goals are met. It’s impossible to build a solid plan of action without identifying these measures. Without KPIs, your company’s digital selling process is often reduced to random acts of social that don’t offer substantial ROIs. To get the full details of why KPIs are so critical, and to understand how you can implement changes that increase your digital selling effectiveness, listen to this episode.

What’s the difference between #DigitalSelling and #SocialSelling? Find out on this ep of #SellingWithSocial hosted by @M_3JR with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #sales #DigitalSales #SMM #social Click To Tweet

Creating the Right Content is Key to Any Digital Selling Program

Very little success in digital selling is achieved without the right kind of content. It’s essentially the bait that sales reps will bait their hook. No content, no bait, it means you won’t catch any fish. Content for Sales must go beyond the product-based content that seeks to answer the question, “Why our company?” Brynne is adamant about content creation teams delving into the educational, inspirational, and enlightening ideas behind the work a company does. Create the content, distribute it on the right platforms, and then catch your fish.

Developing a Sales Playbook Unites the Entire Process

A sales playbook guides your sales representatives in the way they communicate with potential buyers. A standardized framework that still allows for creativity will give your reps a platform from which to flourish. Topics such as which messages are to be sent out and when, the daily cadence, and specific notes on different types of buyers should all be included. Brynne also explained a tagging system that she encourages reps to use that assist in moving buyers through the sales pipeline. She expertly explains this step, as well as the rest of 10 steps for digital selling success, on this episode. Listen now!

Successful #DigitalSelling starts with the 1st step of identifying KPIs. For steps 2-10, don’t miss this episode of #SellingWithSocial hosted by @M_3Jr with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #salesClick To Tweet

Outline of This Episode

Resources Mentioned

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Creating #ContentForSales is key to any #DigitalSelling program. Don’t miss @M_3Jr interview @BrynneTillman, Chief Learning Officer at Vengreso, on this episode of #SellingWithSocial. Tune in! #sales #DigitalSales #SMMClick To Tweet
Developing a #DigitalSales playbook unites the entire #Selling process. Want more advice? Check out this episode of #SellingWithSocial hosted by @M_3Jr with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #salesClick To Tweet


10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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