10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68

VengresoCold Calling 10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68
10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68

10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68

Subscribe to Selling With Social

Apple Podcasts | Stitcher | Google Play

Digital selling is more than just a trending phrase – it’s the key to success in today’s 21st century B2B sales environment. Brynne Tillman, Chief Learning Officer at Vengreso, is my guest on this episode of #SellingWithSocial. She is one of the most respected industry leaders when it comes to digital selling. Her high level of passion and dedication on the Vengreso team is inspiring. In this conversation she shares 10 steps for success to digital selling and it’s a conversation you don’t want to miss. If you are a sales leader, be sure to give this episode your full attention.

Discover the 10 steps for #DigitalSelling success with guest @BrynneTillman, Chief Learning Officer at Vengreso, on this episode of #SellingWithSocial hosted by @M_3Jr. Listen now! #sales #DigitalSales #SocialMediaMarketing Click To Tweet

What’s the Difference Between Digital and Social Selling?

Digital selling has graduated from the days of Linkedin-only training sessions (aka social selling). While social selling utilizes various social platforms to engage customers, digital selling involves engagement across any digital channel like video, text, social, to name a few. Brynne explains that social selling is actually a sub-component of digital selling. Essentially, uniting both traditional and digital selling components will help move the buyer through the purchasing journey. The ultimate goal for both in leveraging digital selling is to start more conversations with more qualified buyers while keeping 3 main ideas in mind: attract, teach, and engage.

Digital Selling Starts With This Critical First Step

Step 1 of 10 in Brynne’s refined digital selling process is to establish key performance indicators (KPIs). She defined KPIs as quantifiable measures your company can use to determine how well sales goals are met. It’s impossible to build a solid plan of action without identifying these measures. Without KPIs, your company’s digital selling process is often reduced to random acts of social that don’t offer substantial ROIs. To get the full details of why KPIs are so critical, and to understand how you can implement changes that increase your digital selling effectiveness, listen to this episode.

What’s the difference between #DigitalSelling and #SocialSelling? Find out on this ep of #SellingWithSocial hosted by @M_3JR with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #sales #DigitalSales #SMM #social Click To Tweet

Creating the Right Content is Key to Any Digital Selling Program

Very little success in digital selling is achieved without the right kind of content. It’s essentially the bait that sales reps will bait their hook. No content, no bait, it means you won’t catch any fish. Content for Sales must go beyond the product-based content that seeks to answer the question, “Why our company?” Brynne is adamant about content creation teams delving into the educational, inspirational, and enlightening ideas behind the work a company does. Create the content, distribute it on the right platforms, and then catch your fish.

Developing a Sales Playbook Unites the Entire Process

A sales playbook guides your sales representatives in the way they communicate with potential buyers. A standardized framework that still allows for creativity will give your reps a platform from which to flourish. Topics such as which messages are to be sent out and when, the daily cadence, and specific notes on different types of buyers should all be included. Brynne also explained a tagging system that she encourages reps to use that assist in moving buyers through the sales pipeline. She expertly explains this step, as well as the rest of 10 steps for digital selling success, on this episode. Listen now!

Successful #DigitalSelling starts with the 1st step of identifying KPIs. For steps 2-10, don’t miss this episode of #SellingWithSocial hosted by @M_3Jr with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #salesClick To Tweet

Outline of This Episode

Resources Mentioned

Connect with Mario!

Subscribe to Selling With Social

Apple Podcasts | Stitcher | Google Play

Click To Tweets:

Creating #ContentForSales is key to any #DigitalSelling program. Don’t miss @M_3Jr interview @BrynneTillman, Chief Learning Officer at Vengreso, on this episode of #SellingWithSocial. Tune in! #sales #DigitalSales #SMMClick To Tweet
Developing a #DigitalSales playbook unites the entire #Selling process. Want more advice? Check out this episode of #SellingWithSocial hosted by @M_3Jr with @BrynneTillman, Chief Learning Officer at Vengreso. Listen now! #salesClick To Tweet

Vengreso Social Selling Bootcamp

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 82 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually.   Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He is recognized as the Number 1 Top Sales Performance Guru in the world, named 2018’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and in 2017 listed as the 6th Most Influential Social Selling Leader globally.   As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., the Examiner.com and the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, SAP, and Cisco. He is also known to open a speech with a Salsa dance.   Follow him on YouTubeLinkedIn, or on Twitter.

No Comments

Leave a Comment

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

[required]
[required]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]