How to become a social leader - Justin Shriber

How To Become A Social Leader In Your Company, with Justin Shriber, Episode #13


If you want to learn what it takes to become a social leader in your company, my guest today is ready to equip you to do just that. Justin Shriber is the Head of Marketing for LinkedIn Sales and Self Serve solutions, where he helps buyers, sellers, and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales, and service with the needs of the customer. Prior to joining LinkedIn, Justin led product, sales, and marketing organizations at both startups and large companies such as Siebel and Oracle. Justin holds a Master of Business Administration degree from the Harvard Business School and a Bachelor of Arts degree from the University of California Los Angeles. He lives in the Bay Area with his wife and five children. You’re going to love this conversation, so don’t miss out by not listening!

How 2 Become A #SocialLeader In UR Company, w @JShriber #sales #SellingWithSocial @LinkedInSelling #SMM Click To Tweet
Justin Shriber - Social Leader
Justin Shriber

Happiness is the vision to see it and the grit to get it.

When it comes to attaining happiness in your sales career you need to have a clear picture of where you are headed and the determination to get there. Justin says it this way, “Happiness is the vision to see it and the grit to grab it.” Do you hear the clarity in that statement? If you want to be a sales leader or social sales champion, you’ve got to get a clear vision of where you’re headed and develop the personal grit that enables you to push through every distraction and obstacle. Justin is on the show to help you understand what it takes to get there, so be sure you listen.

Corporate leaders need to first consider who they are serving.

When I asked Justin what company leaders can do to support and increase the use of social in the sales activities of their companies he said that they first need to consider who they are serving. In other words, who are your ideal prospects and how and where do they like to engage on social media? The answer to that question will give you a ton of direction when it comes to establishing a social selling strategy that will serve you and your sales team well. Justin has so many great things to share on this episode, so if you want to become a social leader in your company, don’t miss this episode of #SellingWithSocial.

#Sales #Leaders need 2 1st consider who they R #serving @JShriber #SellingWithSocial @LinkedInSelling Click To Tweet

What does it mean to be a social leader?

A social leader is a person who takes the initiative to learn and wisely implement their personal use of social in positioning and amplifying the brand and message of their company. But that’s only the starting place. You’ve also got to be at the forefront of equipping and encouraging your company and co-workers to do the same thing in a systematized way. Justin shares how he’s seen individuals become social leaders in their own right and gives his suggestions for how you can become a social leader in your organization. It’s a great conversation you won’t want to miss, featuring one of the top experts on social and sales.

How top sales talent is using social to evaluate companies they want to work for.

Justin and I have both seen situations where a company is courting top talent to add to their sales team – but when they are asked by the candidate what social platforms they encourage and actively use to promote and establish their brand identity, they don’t have a good answer. Do you know what happens in those cases? They lose that potential team member to another company that IS adapting to the new social sales environment we live in. Justin has some powerful insights to share about the consequences of not getting aboard the social selling train, so don’t miss this episode.

Top #SalesTalent use #social 2 assess companies they want 2 work 4 @JShriber #sales #SocialSelling Click To Tweet

Outline of This Episode

  • [1:38] My introduction of Justin Shriber.
  • [7:55] How buyers purchase today and how it’s changed over the years.
  • [13:48] What does it mean to be a social leader?
  • [15:49] Why social leaders are 50% more likely to attract the talent they want.
  • [22:42] How to demonstrate social leadership.
  • [29:24] The effect having an army of social leaders has on a company.
  • [37:09] What benefit do social leaders have on accelerating sales opportunities.
  • [43:40] One thing you can do to help drive sales and become a social leader.

Resources Mentioned

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#Happiness is the #vision 2 see it & the grit 2 get it @JShriber #sales @LinkedInSelling #SalesLeaders Click To Tweet 2 B a #SocialLeader or not? @JShriber #SellingWithSocial #sales @LinkedInSelling #SocialSelling #SMM Click To Tweet

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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