Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
Hang Black talks about diversity and inclusion and her book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic,
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now.
How can you use gift marketing in your company, and what are some significant use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io.
The world’s largest content marketing event, Content Marketing World. Now 100% virtual. Dive into the conversation @ The Modern Marketing Engine Podcast.
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.
Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like
Two pivots B2B sales teams have made to adapt to the selling environment of the COVID world. Listen to this podcast with Jillian Ryan from eMarketer.
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?
Growth Marketing at RGP during the COVID-19 pandemic is accomplished through the “power of human.” Discover how from Meredyth Jensen!
Driving marketing results with limited resources is a challenge for any marketing leader. David Buffaloe, CMO of Vertical IQ explains his success formula.
Marketing leaders are learning that managing a remote team is difficult and they’re scrambling to figure it out. Matt Langie shares great advice on this episode.
Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Genefa Murphy shares her lessons-learned on this episode!
There are great marketing lessons to learn from a global brand like Sykes! Listen to hear how they market internally, in the marketplace, and for recruiting
Events have always been difficult to track when it comes to their impact on the sales pipeline. But no more. Tech and systems change everything. Listen to learn more.
The advent of AI Sales Assistants are making engagement with buyers even more effective at auto dealerships around the country. Find out more on this eipsode.
If you’re curious about how to create an international business expansion strategy that is based on best-practices, John Pincott shares on this episode.
Long term profits are the holy grail of any business and you can secure them through creating your own fanocracy. David Meerman Scott shares how on this episode.
How effective is gated content? Should it be used at all or only in certain cases? James Kessinger, CMO of Hushly explains the idea of micro-gated content
If you want to dial in your marketing efforts to the Voice Of The Customer (VOC) you should consider forming a Customer Advisory Board. Kelly Bousman explains how.
There’s a lot of talk about sales enablement these days because it’s a proven way to increase bottom line revenue. Get the facts from Jake Braly on this episode.
Account Base Marketing – ABM is B2B. If that surprises you, tune into this podcast. Sangram Vajre from Terminus explains the role of B2B marketing.
Building a Bridge Across Marketing, Sales and Service for a 360 Degree View of the Connected Consumer
Learn how to bridge the gap between marketing, sales, and service for a better view of the connected consumer. Niki Hall of Selligent tells you how.
How B2B sales and marketing teams can harness the power of real-time customer conversations through conversation intelligence.
Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
Learn how AI assistant technology has increased the number of qualified leads for the Oracle sales and marketing team with Kevin Colosimo on this episode.
Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.
Discover how being united in marketing and sales at Conversica leads to measurable results with CMO Rashmi Vittal and CSO Gregg Ames.
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how!
Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective. Sydney Sloan brings a wealth of experience to the conversation, including a prolong at Adobe.
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
The modern marketing department wears many hats – Taylor Ryan says marketing professionals today need to be like Swiss Army Knives. Listen to find out why.
If you are not investing in content for sales enablement, you’ll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen.
Every B2B organization needs to generate leads, and the best way to do it is to target the real needs of your target customer. Sean Freidlin shares an amazing way his team did that on this episode.
If AI is causing your sales process to feel like it needs some re-humanizing, you’ve got to hear this heartfelt and powerful conversation with Shari Levitin.
Sales data is one of the metrics most dependent on human reporting. How can you get the data you need from your salespeople? Bill Sexton explains on this episode.
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
On this podcast Tamara Schenk from CSO Insights reveals eye opening research findings that support the business case for providing sales teams relevant content.
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.
A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales and support at Fundbox.
Scott Ayres is a Content Scientist for Agorapulse – he runs experiments as part of the company’s Social Media Lab. During this conversation with Bernie you’ll hear how he runs experiments using different content on the various social media platforms, verifies it through the expertise of an actual data scientist, and publishes the results.Scott’s findings from a recent experiment about LinkedIn posts is the special topic of interest for this episode.
In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!
There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better?
On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business.
The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered
A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.
Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction and online video makes it possible in the digital age. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove.
Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. Kurt Shaver is Bernie’s guest on this episode.
By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation – and it impacts all businesses that sell globally and store information about individual consumers. Bernie asked Juliette Rizkallah, CMO of SailPoint Technologies to shed light on this topic on this episode.
Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it’s happening. Don’t miss this informative and amazing explanation of how new tech is changing sales.
Making emotionally intelligent connections through digital marketing at scale is possible, and you’ll hear how it’s happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado.
Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. Betsy Rhotbart of Vonage walks us through what it takes, on this episode.
For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways.
Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” Jaxson Khan of Nudge.ai explains, on this episode.
Bernie’s guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand.
Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Innovation and Florida are in the same sentence at Synapse, a company that’s deploying
On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.
Duncan Wardle spent 30 years at arguably the best-known brand in the world – Disney. In his last role as V.P. of Innovation & Design, he implemented 4 design thinking tools to generate new revenue streams. You can too. Discover how on this episode.
We all want to have a full sales pipeline to fuel our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. outlining Vengreso’s new approach to keeping the pipeline full
Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business – banking.
On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP.
What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social selling. Learn about their approach on this episode
Social selling training is a key part of any modern, successful sales force. The team at SAP recognizes this fact and has put together a world-class social selling training program for their sales teams across the globe. The theme of this episode, number four in our series, is “Savvy Social Selling, the SAP Way”