Converting Sales Leads from a Trade Show into Revenue

Converting Sales Leads from a Trade Show into Revenue


Are your trade show booth efforts falling flat with little to no return on investment? Are you challenged with not converting sales leads from the tradeshow into closed-won deals? CEO Alice Heiman says that salespeople don’t know how to turn their trade show leads into deals. As a result, a large portion of the money that marketing is investing in trade shows is getting a low ROI.

Converting sales leads from a trade show into revenue doesn’t have to be difficult. In the video below, you’ll learn about Alice’s 3-step process for a winning trade show strategy. Keep reading or listen to her conversation with Vengreso CEO Mario Martinez Jr. for an overview of what’s involved in each step.

Are your #TradeShow booth efforts falling flat with little to no return on investment? @aliceheiman, CEO of @ShowMakeover, has some tips that can get you the results you desire! #LEADSintoDEALS #DigitalSales @M_3JrClick To Tweet

Register for Trade Show Makeover Online Summit here: 

Converting Sales Leads From Your Trade Show Booth

What is your trade show strategy for converting sales leads? Hopefully you have one, but if not, here’s’s three-step process to get you and your sales team started:

  1. Create a winning strategy. Have a plan for what you’re going to do before, during and after the event.
  2. Dominate the event. Stand out from the crowd. As Mario says, #DontDoNormal!
  3. Generate revenue. Take the leads you generate at the trade show and turn them into deals!

Stop wasting valuable budget by letting your warm trade show leads go cold! Just remember Alice’s advice – Create, Dominate and Generate.

Discover how to turn your #TradeShow booth #LEADSintoDEALS by following this 3-step process by @ShowMakeover CEO @aliceheiman. #DigitalSelling #Sales @M_3JrClick To Tweet

Join Vengreso at Trade Show Makeover Online Summit!

At Online Summit, a FREE 3-day virtual event, attendees will learn how to leverage sales on the trade show floor. Each day features 10 expert speakers – don’t miss Vengreso’s own Bernie Borges, Mario Martinez, Jr., and Viveka von Rosen.

Join Vengreso to learn trade show dos and don’ts, how to sell at a trade show, and other trade show booth tips! Register for Online Summit, November 13-15, 2018:


Do you have any advice for trade show success? Let us know in the comments below!

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